CRM Growth Lead: AI-Powered Lifecycle & Growth

Magnific; Madrid; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote or hybrid work model

Private health insurance

23 days of vacation + December 24th &

Day off on your birthday

Flexible hours and work environment

In-house English and Spanish lessons

Fully stocked office canteen

Descripción de la vacante

Magnific is seeking a CRM Lead to turn CRM into a true growth engine. This hands-on role owns strategy, roadmap, execution and results across onboarding, activation, conversion, retention and expansion.

You’ll build lifecycle programs, use experimentation and AI to boost activation, engagement and revenue while collaborating with Product, Data and Content teams in a fast-moving, global AI-driven company. Remote or hybrid work offered.

Formación

• 3+ years of hands-on CRM, lifecycle or retention marketing in a product-led or subscription business.
• Growth mindset: CRM drives revenue and user value, measured by business metrics.
• Strong analytical skills with SQL for segmentation and self-serve analysis.
• Experience designing automated lifecycle journeys and structured experiments.
• HTML/deliverability knowledge for email production.
• Fluency with AI tools for content generation, analysis and automation.
• High ownership, autonomy and ability to work through ambiguity in a fast-moving environment.
• Full professional proficiency in English.

Responsabilidades

• Own the CRM function end to end, from strategy and roadmap to execution, measurement and continuous improvement.
• Design and run lifecycle programs across onboarding, activation, conversion, retention and win-back.
• Set clear success metrics tied to user value, revenue and growth beyond opens and clicks.
• Build actionable audience segments using behavioral, product and customer data.
• Run a rigorous experimentation program across messaging, journeys and channels, incl. A/B tests.
• Use AI throughout the workflow to increase speed, quality and personalization.
• Turn campaign and lifecycle performance into business insights and share learnings with Growth.
• Partner with Product, Data, Design and Content to ship high-quality campaigns and in-product messaging.
• Evolve our CRM stack and data flows in collaboration with technical teams.

Conocimientos

CRM strategy

Lifecycle marketing

A/B testing

SQL for segmentation

Analytics mindset

Herramientas

Salesforce Marketing Cloud

AMPScript

Product analytics tools

Descripción del empleo

Magnific is seeking a CRM Lead to turn CRM into a true growth engine. This hands-on role owns strategy, roadmap, execution and results across onboarding, activation, conversion, retention and expansion.

You’ll build lifecycle programs, use experimentation and AI to boost activation, engagement and revenue while collaborating with Product, Data and Content teams in a fast-moving, global AI-driven company. Remote or hybrid work offered.