Iberia Trade Marketing Lead — Omnichannel Growth

1038 LEGO S.A.; Madrid; Hybrid; EUR 60,000 - 78,000; Full time

Benefits offered by this job

Family Care Leave

Insurances - life & disability

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group in Madrid is seeking a Trade Marketing Manager to lead and execute retail marketing strategies across Iberia, driving brand visibility and shopper engagement in both physical and digital channels. The role reports to the Senior Trade Marketing Manager and collaborates with Sales, Marketing, and Retail partners to deliver impactful omnichannel campaigns.

You will manage budgets, leverage insights, and drive ROI while upholding the LEGO brand’s playful, consumer-centric approach across

Qualifications

• Extensive experience in trade marketing within consumer goods or retail environments.
• Strong understanding of Iberia retail landscape and omnichannel shopper marketing.
• Proven track record delivering retail activations and campaigns.
• Budget management and ROI analysis experience.
• Excellent stakeholder management and cross-functional collaboration.

Responsibilities

• Lead strategic trade marketing campaigns and initiatives across Iberia region, owning budgets and delivering measurable commercial impact.
• Partner closely with Sales, Marketing, and Retail customers to develop and execute outstanding omnichannel campaigns.
• Enhance the trade retail plans ensuring strong alignment with the wider Western Europe marketing strategy.
• Leverage shopper, consumer, and retailer insights to inform decisions, optimise campaigns, and improve performance.
• Represent Trade Marketing within the Integrated Commercial Planning (ICP) process.
• Manage the development of bespoke in-store activations, displays, endcaps, and promotional materials.
• Identify innovation opportunities and implement new marketing solutions using a test-and-learn approach.
• Evaluate campaign effectiveness and ROI, making data-driven recommendations for future activity.

Skills

Trade Marketing

Budget management

Omnichannel marketing

Retail activation

Stakeholder management

Iberia market knowledge

Creative mindset

Tools

Retail media platforms

Job description

LEGO Group in Madrid is seeking a Trade Marketing Manager to lead and execute retail marketing strategies across Iberia, driving brand visibility and shopper engagement in both physical and digital channels. The role reports to the Senior Trade Marketing Manager and collaborates with Sales, Marketing, and Retail partners to deliver impactful omnichannel campaigns.

You will manage budgets, leverage insights, and drive ROI while upholding the LEGO brand’s playful, consumer-centric approach across