Trade Marketing Manager

Lego Group; Madrid; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Family Care Leave

Insurance

Wellbeing benefits

Colleague Discount

Bonus scheme

Job summary

The LEGO Group is seeking a commercially focused Trade Marketing Lead for Iberia, based in Madrid with a hybrid work setup (3 days in office, 2 days at home). You will drive strategic campaigns across Spain and Portugal, owning budgets and delivering measurable impact for LEGO's retail initiatives.

You will collaborate with Sales, Marketing, and Retail partners to develop standout omnichannel activations, leveraging insights to optimize performance and ROI.

Qualifications

• Experience in Trade Marketing within consumer goods or retail environments.
• Proven track record delivering impactful retail activations.
• Strong understanding of the Iberia retail landscape and omnichannel shopper marketing.
• Budget management and ROI analysis experience.
• Fluent in Spanish and English; Portuguese helpful.

Responsibilities

• Lead strategic trade marketing campaigns and initiatives across Iberia, owning budgets and delivering measurable impact.
• Partner with Sales, Marketing, and Retail customers to develop and execute omnichannel campaigns.
• Enhance trade retail plans aligned with Western Europe marketing strategy.
• Leverage shopper and retailer insights to inform decisions and improve performance.
• Represent Trade Marketing within the ICP process.
• Oversee bespoke in-store activations, displays, endcaps, and promotional materials.
• Identify innovation opportunities and test-and-learn marketing solutions.
• Evaluate campaign ROI and provide data-driven recommendations.

Skills

Trade Marketing

Retail activations

Omnichannel marketing

Budget management

Stakeholder management

Analytical skills

Spanish language

English language

Job description

Job Description

Location: Madrid, Spain (Hybrid: 3 days office / 2 days home)

Please note: No relocation assistance is available for this position.

Bring the LEGO® Brand to Life Across Iberia

Are you a commercially and creative minded Trade Marketing professional with a passion for retail, shopper engagement, and delivering impactful omnichannel campaigns? Do you thrive in a fast-paced environment where creativity meets commercial excellence?

What You'll Be Doing

• Lead strategic trade marketing campaigns and initiatives across Iberia region, owning budgets and delivering measurable commercial impact.
• Partner closely with Sales, Marketing, and Retail customers to develop and execute outstanding omnichannel campaigns.
• Enhance the trade retail plans ensuring strong alignment with the wider Western Europe marketing strategy.
• Leverage shopper, consumer, and retailer insights to inform decisions, optimise campaigns, and improve performance.
• Represent Trade Marketing within the Integrated Commercial Planning (ICP) process.
• Manage the development of bespoke in-store activations, displays, endcaps, and promotional materials.
• Identify innovation opportunities and implement new marketing solutions using a test-and-learn approach.
• Evaluate campaign effectiveness and ROI, making data-driven recommendations for future activity.

What We're Looking For

• Work experience in Trade Marketing, ideally within a consumer goods, retail or high-profile branded environments, with a proven track record of delivering impactful retail activations.
• Passionate about retail, marketing trends and brand experiences, with a natural curiosity for what’s new in the industry and a strong creative mindset. Able to think outside the box, challenge conventional approaches and turn fresh, relevant ideas into distinctive experiences that stand out.
• Strong understanding of the Iberia (Spain & Portugal) retail landscape and omnichannel shopper marketing.
• Demonstrated success delivering trade marketing campaigns across both physical and digital retail channels.
• Experience managing budgets and analysing campaign performance to drive ROI.
• A commercially focused mindset with a proven track record of delivering business results.
• Excellent stakeholder management and collaboration skills across the wider teams.
• Experience working with retailers, agencies, sales teams, and marketing teams.
• Retail media knowledge.
• Fluent Spanish and English, written and spoken. Portuguese will be valuable, but not mandatory.

Why Join Us?

At the LEGO Group, you'll join a collaborative, innovative, and purpose-driven team dedicated to inspiring and developing the builders of tomorrow. We invest in our people, encourage personal development, and create an environment where you can build a rewarding career while helping one of the world's most iconic brands continue to grow.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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