Iberia Trade Marketing Lead — Hybrid & ROI‑Driven

the LEGO Group; Madrid; Hybrid; Confidencial; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus

Hybrid work policy

Job summary

LEGO Group in Madrid is seeking a Trade Marketing Manager to lead and execute retail marketing strategies across Iberia, driving brand visibility and shopper engagement. You will partner with Sales, Marketing and Retail partners to deliver omnichannel campaigns and commercial growth in a fast-paced environment.

The role requires a commercial mindset, strong understanding of Iberia retail, and experience managing budgets and campaign performance.

Qualifications

• Experience in Trade Marketing within consumer goods or retail.
• Strong understanding of Iberia retail landscape and omnichannel shopper marketing.
• Experience managing budgets and analysing campaign performance to drive ROI.
• Excellent stakeholder management and collaboration across teams.

Responsibilities

• Lead strategic trade marketing campaigns across Iberia, owning budgets and delivering measurable impact.
• Partner with Sales, Marketing and Retail customers to develop omnichannel campaigns.
• Align trade retail plans with the wider Western Europe marketing strategy.
• Utilise shopper, consumer, and retailer insights to inform decisions and improve performance.
• Represent Trade Marketing within the ICP process.
• Develop bespoke in-store activations, displays, endcaps and promotional materials.
• Identify innovation opportunities and test new marketing solutions.
• Evaluate campaign effectiveness and ROI and provide data-driven recommendations.

Skills

Trade Marketing

Retail activations

Omnichannel marketing

Budget management

ROI analysis

Stakeholder mgmt

Retail media

Spanish/English

Job description

LEGO Group in Madrid is seeking a Trade Marketing Manager to lead and execute retail marketing strategies across Iberia, driving brand visibility and shopper engagement. You will partner with Sales, Marketing and Retail partners to deliver omnichannel campaigns and commercial growth in a fast-paced environment.

The role requires a commercial mindset, strong understanding of Iberia retail, and experience managing budgets and campaign performance.