Trade Marketing Manager

the LEGO Group; Madrid; Hybride; Confidencial; Plein temps

Avantages offerts par ce poste

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus

Hybrid work policy

Résumé du poste

LEGO Group in Madrid is seeking a Trade Marketing Manager to lead and execute retail marketing strategies across Iberia, driving brand visibility and shopper engagement. You will partner with Sales, Marketing and Retail partners to deliver omnichannel campaigns and commercial growth in a fast-paced environment.

The role requires a commercial mindset, strong understanding of Iberia retail, and experience managing budgets and campaign performance.

Qualifications

• Experience in Trade Marketing within consumer goods or retail.
• Strong understanding of Iberia retail landscape and omnichannel shopper marketing.
• Experience managing budgets and analysing campaign performance to drive ROI.
• Excellent stakeholder management and collaboration across teams.

Responsabilités

• Lead strategic trade marketing campaigns across Iberia, owning budgets and delivering measurable impact.
• Partner with Sales, Marketing and Retail customers to develop omnichannel campaigns.
• Align trade retail plans with the wider Western Europe marketing strategy.
• Utilise shopper, consumer, and retailer insights to inform decisions and improve performance.
• Represent Trade Marketing within the ICP process.
• Develop bespoke in-store activations, displays, endcaps and promotional materials.
• Identify innovation opportunities and test new marketing solutions.
• Evaluate campaign effectiveness and ROI and provide data-driven recommendations.

Connaissances

Trade Marketing

Retail activations

Omnichannel marketing

Budget management

ROI analysis

Stakeholder mgmt

Retail media

Spanish/English

Description du poste

Job Description

Madrid, Spain (Hybrid 3 days office / 2 days home)

No relocation assistance is available for this position.

Bring the LEGO® Brand to Life Across Iberia

Are you a commercially and creative minded Trade Marketing professional with a passion for retail, shopper engagement, and delivering impactful omnichannel campaigns? Do you thrive in a fast-paced environment where creativity meets commercial excellence?

Trade Marketing Manager

We're looking for a Trade Marketing Manager to join our Iberia team in Madrid. In this role, you'll report to the Senior Trade Marketing Manager and lead and execute retail marketing strategies that drive brand visibility, shopper engagement, and sustainable commercial growth across key retail partners.

This is an exciting opportunity to work with one of the world's most loved brands, helping place outstanding products into the hands of happy children and adults while contributing to ambitious business goals.

What You'll Be Doing

• Lead strategic trade marketing campaigns and initiatives across Iberia region, owning budgets and delivering measurable commercial impact.
• Partner closely with Sales, Marketing, and Retail customers to develop and execute outstanding omnichannel campaigns.
• Enhance the trade retail plans ensuring strong alignment with the wider Western Europe marketing strategy.
• Leverage shopper, consumer, and retailer insights to inform decisions, optimise campaigns, and improve performance.
• Represent Trade Marketing within the Integrated Commercial Planning (ICP) process.
• Manage the development of bespoke in-store activations, displays, endcaps, and promotional materials.
• Identify innovation opportunities and implement new marketing solutions using a test-and-learn approach.
• Evaluate campaign effectiveness and ROI, making data-driven recommendations for future activity.

What We're Looking For

• Work experience in Trade Marketing, ideally within a consumer goods, retail or high-profile branded environments, with a proven track record of delivering impactful retail activations.
• Passionate about retail, marketing trends and brand experiences, with a natural curiosity for what's new in the industry and a strong creative mindset. Able to think outside the box, challenge conventional approaches and turn fresh, relevant ideas into distinctive experiences that stand out.
• Strong understanding of the Iberia (Spain & Portugal) retail landscape and omnichannel shopper marketing.
• Demonstrated success delivering trade marketing campaigns across both physical and digital retail channels.
• Experience managing budgets and analysing campaign performance to drive ROI.
• A commercially focused mindset with a proven track record of delivering business results.
• Excellent stakeholder management and collaboration skills across the wider teams.
• Experience working with retailers, agencies, sales teams, and marketing teams.
• Retail media knowledge.
• Fluent Spanish and English, written and spoken. Portuguese will be valuable, but not mandatory.

Why Join Us?

At the LEGO Group, you'll join a collaborative, innovative, and purpose-driven team dedicated to inspiring and developing the builders of tomorrow. We invest in our people, encourage personal development, and create an environment where you can build a rewarding career while helping one of the world's most iconic brands continue to grow.

What's in it for you?

Family Care Leave

We offer enhanced paid leave options for those important times.

Insurances

All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount

We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus

When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace

When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

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