Head of CRM & Retention — Build the Player Lifecycle

IGTalents; España; Presencial; EUR 90.000 - 120.000; Jornada completa

Descripción de la vacante

IGtalents is seeking a Head of Retention to own CRM and player retention for a B2C online casino brand in Spain. This hands-on role involves building the retention function from the ground up and implementing segmentation, campaigns, and lifecycle strategies.

As the product scales, you will shape processes, set up Customer.io, analyze cohorts and LTV, and collaborate with execs to align with growth targets and bonus economics.

Formación

• 2+ years of hands-on CRM/Retention experience in online casino / iGaming, with practical campaign launches.
• Strong understanding of player lifecycle, segmentation, retention and reactivation mechanics.
• Experience with retention cohorts, redeposit behaviour, LTV and bonus economics.

Responsabilidades

• Build and own the CRM & Retention function from the ground up.
• Develop the player lifecycle strategy across acquisition, activation, retention, reactivation and churn prevention.
• Create and manage segmented CRM campaigns across Email, Push, SMS and In-app channels.
• Build player segmentation based on lifecycle stage, behaviour and value.
• Analyze cohort retention, redeposit frequency, average deposit behaviour and LTV to identify growth opportunities.
• Own the bonus and promotional calendar, balancing retention performance with bonus cost and margin.
• Develop reactivation mechanics for inactive and churned players.
• Set up and manage CRM processes in Customer.io.
• Define communication logic, offers and content for CRM campaigns and use AI tools where appropriate to support content creation.

Conocimientos

CRM

Retention

Campaigns

Analytics

Customer.io

Excel/Sheets

SQL

AI tools

Herramientas

Customer.io

Google Sheets

Descripción del empleo

IGtalents is seeking a Head of Retention to own CRM and player retention for a B2C online casino brand in Spain. This hands-on role involves building the retention function from the ground up and implementing segmentation, campaigns, and lifecycle strategies.

As the product scales, you will shape processes, set up Customer.io, analyze cohorts and LTV, and collaborate with execs to align with growth targets and bonus economics.