Senior CRM Manager - Mobile Games (Lifecycle & Retention)

Scopely; Barcelona; On-site; EUR 70,000 - 90,000; Full time

Job summary

Scopely is hiring a Senior Manager for CRM to join their team in Barcelona. This role will oversee the complete communication ecosystem, coordinating strategies with Product, Live Ops, and Marketing. The ideal candidate should have over 5 years of experience in CRM and lifecycle marketing, especially within the mobile gaming industry. Key responsibilities include managing the CRM calendar, creating effective communication strategies, and analyzing campaign performance. Join Scopely to make a significant impact on player engagement and retention.

Qualifications

• 5+ years in CRM, lifecycle marketing, product marketing, or growth roles with hands-on execution.
• Proven experience in midcore mobile games (professional and/or deeply engaged player).
• Experience managing editorial or communication calendars in live service environments.

Responsibilities

• Own the CRM and lifecycle communication calendar.
• Translate product and live ops plans into actionable communication strategies.
• Analyze campaign performance and translate insights into actionable improvements.

Skills

CRM expertise

Lifecycle marketing

Creative writing

Analytical mindset

Cross-functional communication

Tools

Braze

Iterable

Job description

Scopely is hiring a Senior Manager for CRM to join their team in Barcelona. This role will oversee the complete communication ecosystem, coordinating strategies with Product, Live Ops, and Marketing. The ideal candidate should have over 5 years of experience in CRM and lifecycle marketing, especially within the mobile gaming industry. Key responsibilities include managing the CRM calendar, creating effective communication strategies, and analyzing campaign performance. Join Scopely to make a significant impact on player engagement and retention.