CRM Manager

Searchability®; Melilla; Presencial; EUR 38.000 - 52.000; Jornada completa

Descripción de la vacante

Searchability® is recruiting a CRM Manager for an online iGaming operator, based in Melilla with relocation if needed. You will lead customer retention, loyalty and lifecycle strategy to boost activity, engagement and lifetime value.

Design and manage multichannel CRM campaigns and automated journeys, promotional calendars and segmentation. Work closely with marketing, commercial and operations; own CRM reporting, campaign optimisation and budgeting while ensuring compliance with Spanish gaming

Formación

• Minimum 3 years’ experience managing CRM activity.
• Strong experience in retention and lifecycle marketing.
• Experience creating and optimising automated CRM journeys.
• Strong segmentation and personalisation knowledge.
• Experience managing promotions and loyalty programmes.
• Strong analytics and KPI monitoring.
• Experience in iGaming, sports betting, eCommerce or high-frequency digital environments.
• Degree in Marketing, Business Administration, Economics, Statistics, Engineering or similar.
• Willingness to live and work in Melilla.
• Fluent Spanish.

Responsabilidades

• Define and deliver retention and loyalty strategy to increase activity and lifetime value.
• Design and manage multichannel CRM campaigns and automated journeys.
• Create promotional calendars and segmentation strategies.
• Work with marketing, commercial and operations teams.
• Own CRM reporting and campaign optimisation.
• Ensure compliance with Spanish gaming regulations and Responsible Gaming policies.

Conocimientos

CRM management

Retention marketing

Lifecycle marketing

Campaign automation

Segmentation

Personalisation

Promotions

Loyalty programmes

Analytics

Spanish language

Educación

Marketing degree

Descripción del empleo

CRM MANAGER – MELILLA

KEY POINTS

• CRM Manager role within a growing online iGaming operator
• Based in Melilla – relocation required if not already local
• Strong focus on retention, loyalty and customer lifecycle strategy
• Opportunity to take ownership of CRM strategy, campaigns and budget

ABOUT THE CLIENT

We’re supporting a growing online gaming operator within the regulated Spanish market.

As part of their continued development, they’re looking for an experienced CRM Manager to take ownership of customer retention, loyalty and lifecycle strategy across their online casino offering.

THE BENEFITS

• Opportunity to take ownership of CRM and retention strategy
• Direct involvement in commercial and customer loyalty planning
• Autonomy to build and optimise CRM journeys and campaigns
• Fast-paced, results-driven iGaming environment
• Career development within a highly competitive digital sector
• Competitive salary dependent on experience

THE CRM MANAGER ROLE

As CRM Manager, you’ll be responsible for defining and delivering the customer retention and loyalty strategy, with a strong focus on increasing player activity, repeat engagement, customer satisfaction and lifetime value.

You’ll design and manage multichannel CRM campaigns, automated customer journeys, promotional calendars and segmentation strategies, while working closely with wider teams across marketing, commercial and operations.

You’ll also take ownership of CRM reporting, campaign optimisation, budgeting and ensuring activity remains compliant with Spanish gaming regulations and Responsible Gaming policies.

CRM MANAGER ESSENTIAL SKILLS

• Minimum 3 years’ experience managing CRM activity
• Strong experience across customer retention and lifecycle marketing
• Experience creating and optimising automated CRM journeys
• Strong understanding of customer segmentation and personalisation
• Experience managing promotions and loyalty programmes
• Strong analytical skills with experience monitoring CRM KPIs and campaign performance
• Experience working within iGaming, sports betting, eCommerce or another high-frequency digital environment
• Degree in Marketing, Business Administration, Economics, Statistics, Engineering or a similar discipline
• Willingness to live and work in Melilla
• Able to speak fluent Spanish

DESIRABLE EXPERIENCE

• Experience working for an online gambling operator regulated in Spain
• Previous experience across casino or sportsbook environments
• Experience managing VIP and player loyalty programmes
• Knowledge of predictive churn modelling
• Knowledge of deposit propensity modelsMaster’s degree in Digital Marketing, CRM or Data Analytics

LOCATION

This position is based in Melilla.

Candidates must either already live in Melilla or be fully prepared to relocate. Applications cannot be considered from candidates who are unwilling to relocate.

KEY SKILLS

CRM, iGaming, Online Casino, Customer Retention, Customer Lifecycle, Loyalty, CRM Strategy, Campaign Automation, Segmentation, Personalisation, VIP, Promotions, Responsible Gaming, Customer Analytics, Churn, Customer Lifetime Value, Spain, Melilla