Remote VIP CRM Lead — iGaming Growth and Strategy

Lever, Inc.; España; A distancia; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote work

Family and wellbeing support

Language learning courses

Home office setup

Sports and physical activity benefits

Mental health support

Automotive services and support

Pet veterinary services

Descripción de la vacante

Lever, Inc. in Spain is seeking a VIP CRM Team Lead to drive strategy and day-to-day execution of CRM initiatives for high‑value customers.

You will shape the full VIP lifecycle from pre-VIP engagement to retention and reactivation, leading a team and collaborating across Product, VIP Support, Content, and Casino in a fast-paced iGaming environment. You will analyze customer data to optimize campaigns, define segmentation, monitor performance, and scale effective initiatives.

Formación

• 2–3+ years of CRM experience within the iGaming industry, with a strong understanding of customer lifecycle management.
• Proven experience leading or managing a CRM team or a closely related function.
• Strong knowledge of lifecycle communication, customer segmentation, retention strategies, and promotional mechanics.
• Experience working with CRM and financial performance metrics and using data to inform commercial decisions.
• Ability to create, assess, and optimize promotional plans based on performance data and customer behavior.

Responsabilidades

• Lead the VIP CRM team, overseeing task allocation, priorities, daily workflows, and overall execution.
• Build and optimize the VIP customer lifecycle across communication, promotions, reactivation, and pre-VIP engagement activities.
• Develop promotional plans, coordinate their execution, and ensure campaigns are aligned with customer segments and business objectives.
• Define and refine VIP segmentation strategies, developing tailored approaches for different player groups and levels of customer value.
• Monitor CRM and financial performance metrics on a weekly and monthly basis, using insights to determine which initiatives should be scaled, adjusted, or discontinued.
• Review existing CRM processes and team workflows, proactively identifying gaps and implementing improvements that increase efficiency and effectiveness.
• Coordinate CRM initiatives with Product, VIP Support, Content, Casino, and other relevant teams to ensure consistent execution and alignment.
• Monitor competitors and market developments, using research and insights to recommend new CRM strategies, VIP initiatives, and opportunities for growth.

Conocimientos

CRM leadership

Lifecycle management

Team management

Data analysis

Cross-functional collaboration

Segmentation

English communication

CRM platforms

Descripción del empleo

Lever, Inc. in Spain is seeking a VIP CRM Team Lead to drive strategy and day-to-day execution of CRM initiatives for high‑value customers.

You will shape the full VIP lifecycle from pre-VIP engagement to retention and reactivation, leading a team and collaborating across Product, VIP Support, Content, and Casino in a fast-paced iGaming environment. You will analyze customer data to optimize campaigns, define segmentation, monitor performance, and scale effective initiatives.