GTM Systems Lead: Salesforce & Automation Architect

Preply; Barcelona; On-site; EUR 70,000 - 110,000; Full time

Job summary

Jobtailor seeks a senior Revenue Operations / GTM Systems Lead to own the design, health, and evolution of the GTM tech landscape across Salesforce, HubSpot, and related tools in Barcelona. You will partner with Marketing Ops, Sales, CS, Finance and Product to ensure scalable integrations and data quality.

You will drive automation, AI-assisted workflows, and self-serve dashboards to deliver strategic insights and accelerate pipeline velocity. Leadership experience preferred.

Qualifications

• 8+ years in Revenue Operations, GTM Systems, or Sales/Marketing Ops in fast-scaling B2B SaaS.
• Deep Salesforce architecture, admin, and automation expertise.
• Strong GTM data flows experience (lead-to-opportunity, opportunity-to-renewal).
• Experience with BI tools like Looker, Tableau or Google Data Studio.
• Proven ability to translate business needs into technical solutions.
• Familiarity with no-code tools and API integrations.
• Experience leading teams and cross-functional initiatives.
• Excellent communication and stakeholder alignment skills.

Responsibilities

• Own design, optimization, and health of GTM system landscape across Salesforce, HubSpot, Clay, Vitally, Intercom.
• Partner with Marketing Ops, Sales, CS, Finance, and Product to ensure seamless integrations.
• Lead evolution of system architecture, mapping processes and reducing technical debt.
• Drive adoption of GTM tools through documentation, enablement, and user workflows.
• Identify automation opportunities across lead scoring, routing, deal management, and renewal workflows.
• Implement AI-assisted and no-code automation to streamline pipeline operations.
• Build playbooks and process documentation for repeatable execution.
• Own data accuracy and governance across CRM and connected systems.
• Build self-serve dashboards (Salesforce, Looker) to visualize funnel metrics, forecasting, churn, and pipeline velocity.
• Deliver strategic data insights to senior leadership to inform GTM decisions.
• Manage the GTM tooling roadmap, budget, and vendor relationships.
• Lead and mentor a small team of system specialists or analysts.
• Collaborate with Sales, Marketing, and CS stakeholders to translate requirements into scalable solutions.
• Champion “system thinking” across GTM — ensuring clarity, consistency, and documentation.

Skills

Salesforce architecture

Automation expertise

GTM systems ownership

Cross-functional leadership

Data analytics

API integrations

Tools

Salesforce

Looker

Tableau

Google Data Studio

Zapier

Workato

n8n

Cargo

Job description

Jobtailor seeks a senior Revenue Operations / GTM Systems Lead to own the design, health, and evolution of the GTM tech landscape across Salesforce, HubSpot, and related tools in Barcelona. You will partner with Marketing Ops, Sales, CS, Finance and Product to ensure scalable integrations and data quality.

You will drive automation, AI-assisted workflows, and self-serve dashboards to deliver strategic insights and accelerate pipeline velocity. Leadership experience preferred.