Growth Marketing Ops Manager - HubSpot, Salesforce & AI

Papaya Global; Barcelona; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

Papaya Global is seeking an experienced Marketing Ops Manager to architect and optimize the GTM tech stack. You will own HubSpot workflows, lead routing, and lifecycle management while ensuring data integrity across HubSpot, Salesforce, and enrichment tools.

You will drive operational efficiency, build dashboards, and support events and campaigns with AI-enabled automation to boost pipeline velocity and revenue performance across global teams.

Qualifications

• 3+ years in marketing operations, revenue operations, or related role at a B2B SaaS company.
• Deep, hands-on HubSpot expertise — complex workflows, lead scoring, lifecycle stages, AI-enabled marketing.
• Solid Salesforce knowledge — data model, reports, marketing configurations.
• Experience owning lead-to-meeting or MQL-to-SQL processes and improving them.
• Strong data quality instincts and data governance practices.
• Comfortable building dashboards and reports for non-technical stakeholders.
• Strong English communication skills for global teams.
• Hands-on experience implementing AI-powered marketing and automation tools.

Responsibilities

• Own inbound marketing automation end-to-end — HubSpot workflows, nurture sequences, lead scoring, lifecycle management.
• Own the lead-to-meeting handoff process and monitor conversion rates daily to improve them.
• Maintain data integrity across HubSpot and Salesforce — deduplication, field standardisation, enrichment, lead routing.
• Support the SDR org operationally — tooling access, sequence management, onboarding/offboarding, meeting quality tracking.
• Build and maintain marketing performance dashboards — inbound funnel metrics, attribution, channel performance.
• Provide end-to-end operational support for events/webinars — registration, sequences, attendance, data flows.
• Own the operational layer of email marketing — list management, segmentation, deliverability, GDPR compliance.
• Implement AI features within HubSpot and other tools, collaborating with AI GTM Engineer.
• Ensure attribution is tracked across leads, contacts, and opportunities.

Skills

HubSpot

Salesforce

Marketing operations

Lead-to-meeting

Data quality

Dashboards

English comms

AI automation

GTM

Tools

HubSpot

Salesforce

Clay

Job description

Papaya Global is seeking an experienced Marketing Ops Manager to architect and optimize the GTM tech stack. You will own HubSpot workflows, lead routing, and lifecycle management while ensuring data integrity across HubSpot, Salesforce, and enrichment tools.

You will drive operational efficiency, build dashboards, and support events and campaigns with AI-enabled automation to boost pipeline velocity and revenue performance across global teams.