Strategic RevOps Lead: Build GTM Data & Pipelines

Appear; Barcelona; On-site; EUR 75,000 - 100,000; Full time

Job summary

Appear is building the infrastructure to help brands get cited by AI. We seek a Revenue Operations expert to own HubSpot end-to-end across Marketing, Sales, and Service, and to design segmentation, routing, and scoring across multiple GTM motions.

You will build dashboards, enforce data governance, and collaborate with Sales and Marketing leadership to scale growth in a fast-paced startup.

Qualifications

• 3-5+ years in Revenue Ops, Sales Ops, or Marketing Ops with admin-level HubSpot experience.
• Proven experience building HubSpot workflows, properties, reporting, and automation.
• Experience designing segmentation, lead routing, and lead scoring across multiple GTM motions.
• Comfort operating in multi-motion environments (PLG, sales-led, partner motions).
• Strong SQL or spreadsheet skills for data analysis; BI tool familiarity is a plus.

Responsibilities

• Own HubSpot end-to-end: config, workflows, objects, pipelines, permissions, data hygiene.
• Design segmentation models reflecting multiple GTM motions and ensure correct routing.
• Build and own lead routing, territory, round-robin, and rules-based systems.
• Design and tune lead scoring and lifecycle stages for Marketing, Sales, CS, and PLG.
• Develop dashboards and reports giving leadership real-time pipeline visibility.
• Partner with Sales/Marketing leadership to identify gaps and implement scalable HubSpot solutions.
• Own integrations between HubSpot and GTM stack and evaluate new tools.
• Use AI-powered enrichment to keep CRM data fresh and deduplicated.
• Establish data governance standards and enrichment processes.
• Support quota, territory planning, forecasting, and compensation reporting.
• Train and support GTM end users on HubSpot best practices.

Skills

HubSpot Admin

SQL

Lead Scoring

Lead Routing

Data Governance

BI Tools

Cross-functional Communication

Tools

HubSpot

Looker

Tableau

Slack

Gong

LinkedIn Sales Navigator

Zapier/Workato

Job description

Appear is building the infrastructure to help brands get cited by AI. We seek a Revenue Operations expert to own HubSpot end-to-end across Marketing, Sales, and Service, and to design segmentation, routing, and scoring across multiple GTM motions.

You will build dashboards, enforce data governance, and collaborate with Sales and Marketing leadership to scale growth in a fast-paced startup.