Global Marketing Tech & AI Operations Specialist

DocPlanner; España; On-site; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Healthcare insurance

Time off and vacation policies

Meal vouchers where applicable

Job summary

Docplanner is seeking a Marketing Operations & Technology Specialist who will manage core marketing platforms, with HubSpot as the primary tool and a focus on AI-powered workflows. This role blends IT and marketing strategy to support scalable execution across markets.

You will optimize integrations (HubSpot–Salesforce), build predictive lead scoring, ensure data quality and GDPR compliance, and train users while documenting processes.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• Proficient knowledge of digital marketing automation with HubSpot.
• Experience with HubSpot–Salesforce sync is a plus.
• Hands-on AI in marketing operations is a significant plus.
• Strong analytical and data-driven mindset.
• Excellent written and verbal communication, business English.

Responsibilities

• Configure, maintain, and optimize marketing systems for scalability.
• Lead and participate in AI-powered workflows and automation projects.
• Manage HubSpot–Salesforce integration and data integrity.
• Develop predictive lead scoring models.
• Monitor workflows and ensure GDPR compliance.
• Train users and document system processes.
• Collaborate with internal teams to prioritize improvements.

Skills

Digital marketing automation

AI in marketing

Lead scoring

Data enrichment

Workflow automation

Cross-functional collaboration

Marketing technology

Data governance

Education

Bachelor's degree in marketing, business, or related field

Tools

HubSpot

Salesforce

Job description

Docplanner is seeking a Marketing Operations & Technology Specialist who will manage core marketing platforms, with HubSpot as the primary tool and a focus on AI-powered workflows. This role blends IT and marketing strategy to support scalable execution across markets.

You will optimize integrations (HubSpot–Salesforce), build predictive lead scoring, ensure data quality and GDPR compliance, and train users while documenting processes.