Marketing Ops Manager

Papaya Global; Barcelona; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

Papaya Global is seeking an experienced Marketing Ops Manager to architect and optimize the GTM tech stack. You will own HubSpot workflows, lead routing, and lifecycle management while ensuring data integrity across HubSpot, Salesforce, and enrichment tools.

You will drive operational efficiency, build dashboards, and support events and campaigns with AI-enabled automation to boost pipeline velocity and revenue performance across global teams.

Qualifications

• 3+ years in marketing operations, revenue operations, or related role at a B2B SaaS company.
• Deep, hands-on HubSpot expertise — complex workflows, lead scoring, lifecycle stages, AI-enabled marketing.
• Solid Salesforce knowledge — data model, reports, marketing configurations.
• Experience owning lead-to-meeting or MQL-to-SQL processes and improving them.
• Strong data quality instincts and data governance practices.
• Comfortable building dashboards and reports for non-technical stakeholders.
• Strong English communication skills for global teams.
• Hands-on experience implementing AI-powered marketing and automation tools.

Responsibilities

• Own inbound marketing automation end-to-end — HubSpot workflows, nurture sequences, lead scoring, lifecycle management.
• Own the lead-to-meeting handoff process and monitor conversion rates daily to improve them.
• Maintain data integrity across HubSpot and Salesforce — deduplication, field standardisation, enrichment, lead routing.
• Support the SDR org operationally — tooling access, sequence management, onboarding/offboarding, meeting quality tracking.
• Build and maintain marketing performance dashboards — inbound funnel metrics, attribution, channel performance.
• Provide end-to-end operational support for events/webinars — registration, sequences, attendance, data flows.
• Own the operational layer of email marketing — list management, segmentation, deliverability, GDPR compliance.
• Implement AI features within HubSpot and other tools, collaborating with AI GTM Engineer.
• Ensure attribution is tracked across leads, contacts, and opportunities.

Skills

HubSpot

Salesforce

Marketing operations

Lead-to-meeting

Data quality

Dashboards

English comms

AI automation

GTM

Tools

HubSpot

Salesforce

Clay

Job description

Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.

We are seeking an experienced, strategically-minded Marketing Ops Manager to join our team. In this pivotal role, you will be instrumental in architecting and optimizing the technical foundation of our Go-to-Market (GTM) engine. You will drive operational efficiency and scalability by owning the administration and integration of core systems (HubSpot, Salesforce, and advanced AI automation), ensuring seamless data flow and process excellence across Marketing, Sales, and SDR functions. Your work will directly translate into improved workflow accuracy, velocity, and measurable revenue performance.

You will:

• Own Papaya’s inbound marketing automation end-to-end — HubSpot workflows, nurture sequences, lead scoring, and lifecycle stage management — continuously improving the processes that take a lead from first touch to booked meeting
• Own the lead-to-meeting handoff process — the critical junction between marketing and sales where speed and data quality directly determine pipeline conversion. Monitor conversion rates daily and improve them
• Maintain data integrity across HubSpot and Salesforce — deduplication, field standardisation, enrichment, lead routing, and lifecycle accuracy
• Support the SDR organisation operationally — tooling access, sequence management, onboarding and offboarding, meeting quality tracking, and pipeline visibility in Salesforce
• Build and maintain marketing performance dashboards and reports — inbound funnel metrics, MQL-to-SQL-to-Close conversion, campaign attribution, and channel performance
• Provide end-to-end operational support for events and webinars — registration flows, communication sequences, attendance tracking, and post-event data flows
• Own the operational layer of email marketing — list management, segmentation, deliverability monitoring, suppression, and GDPR compliance
• Implement AI features within HubSpot and other marketing tools, and work with the AI GTM Engineer to identify operational tasks suitable for agent automation
• Ensure attribution is consistently tracked across every lead, contact, and opportunity — and support the migration of key reports to governed BI dashboards

Requirements:

• 3+ years in marketing operations, revenue operations, or a closely related role at a B2B SaaS company
• Deep, hands-on HubSpot expertise — complex workflows, lead scoring models, lifecycle stages, automation sequences, and AI-enabled marketing capabilities
• Solid Salesforce knowledge — data model, reports, marketing-relevant configurations, and day-to-day navigation
• Experience owning the lead-to-meeting or MQL-to-SQL process — you have built the handoff logic, monitored conversion, and improved it
• Strong data quality instincts — you find bad data frustrating and know how to fix, prevent, and monitor for it systematically
• Comfortable building dashboards and reports for non-technical stakeholders
• Highly organised and process-driven — you document what you build and communicate proactively when something is off
• Strong English communication skills — you will work closely with teams in Tel Aviv and globally
• Experience with Clay or similar data enrichment and GTM engine platforms — advantage
• Hands-on experience implementing and leveraging AI-powered marketing, automation, and workflow orchestration tools to improve operational efficiency, lead management, campaign execution, and GTM performance.