Growth Marketing Manager – Software & Solutions (B2B SaaS)

HP; Sant Cugat del Vallès; On-site; EUR 70,000 - 100,000; Full time

Job summary

HP is seeking a Software & Solutions Growth Marketing Manager for its Graphics Solutions Business in Spain. The role focuses on building and accelerating demand, adoption, and revenue for PSP software and solutions, via growth marketing strategies and cross-functional collaboration.

You will drive demand generation, lead quality, and account-based or product-led motions, partnering with Sales, Product, and Analytics to optimize the lifecycle from awareness to expansion.

Qualifications

• Bachelor's degree in business administration, marketing, or related field preferred.
• 7+ years of marketing experience in B2B SaaS, software, technology, or solutions marketing.
• Proven experience driving B2B demand generation, lead generation, pipeline creation, or sales-led growth motions.
• Experience with product-led growth, trial/freemium conversion, or usage-based growth is preferred.

Responsibilities

• Be a strategic growth partner translating objectives into growth marketing strategies with defined audiences, channels, motions, and metrics.
• Own growth marketing strategy for HP's PSP software and solutions portfolio with measurable objectives tied to pipeline and revenue.
• Drive lead generation and demand creation for high-touch solutions, partnering with Sales to improve lead quality and pipeline progression.
• Shape product-led growth motions for self-service adoption, activation, and conversion in collaboration with Product, Analytics, and regional teams.
• Design and optimize the growth funnel from awareness to retention, using data and experimentation to improve performance at each stage.
• Build integrated campaigns across content, paid/organic channels, webinars, events, ABM, and sales activation.
• Collaborate with CRM and marketing operations to implement lifecycle programs and nurture journeys.
• Develop measurement framework tracking pipeline, conversion, revenue, retention, and expansion.

Skills

Growth marketing

B2B SaaS

Lead generation

Analytics

Education

Bachelor's degree

Tools

CRM systems

Marketing automation

Job description

HP is seeking a Software & Solutions Growth Marketing Manager for its Graphics Solutions Business in Spain. The role focuses on building and accelerating demand, adoption, and revenue for PSP software and solutions, via growth marketing strategies and cross-functional collaboration.

You will drive demand generation, lead quality, and account-based or product-led motions, partnering with Sales, Product, and Analytics to optimize the lifecycle from awareness to expansion.