Global ABM & Demand Marketing Leader

HP France SAS; Sant Cugat del Vallès; Presencial; EUR 90.000 - 130.000; Jornada completa

Descripción de la vacante

HP is seeking a senior B2B marketing leader to own global demand generation, ABM, and content strategy across Enterprise, SMB, and Mid‑Market. You will collaborate with Sales, Product, and Partners to align on pipeline objectives and accelerate adoption of HP's Commercial PC portfolio, including AI PCs and Future of Work solutions.

In this role you will drive regional activation, partner ecosystems (Microsoft, Intel, AMD), and data‑driven campaigns.

Formación

• 8+ years of experience in B2B marketing, demand generation, account‑based marketing, or related disciplines.
• Strong experience in global marketing strategy, content marketing, and customer engagement across Enterprise and SMB segments.
• Proven ability to lead cross‑functional initiatives and influence senior stakeholders.
• Experience partnering closely with Sales on pipeline‑focused marketing and account strategies.
• Strong analytical capabilities and experience measuring marketing impact.
• Excellent communication, stakeholder management, and project leadership skills.
• Experience in technology marketing, digital transformation, AI, or enterprise solutions is highly desirable.
• Passion for innovation, customer‑centricity, and the Future of Work.

Responsabilidades

• Lead global demand capture and ABM strategies to accelerate adoption of HP's Commercial PC portfolio, including AI PCs and Future of Work solutions.
• Represent ABM as a core motion within cross‑functional workstreams, ensuring alignment across Sales, Category, Product, and Partner teams.
• Define and evolve the SMB marketing strategy, identifying key growth opportunities, segmentation approaches, and scalable demand models to drive pipeline and revenue contribution.
• Develop and execute integrated marketing programs aligned to business priorities, customer needs, and regional growth objectives.
• Drive global content strategy and customer journeys across Enterprise, SMB, and Mid‑Market audiences, with emphasis on IT Decision Makers and business leaders.
• Partner with Microsoft, Intel, AMD and other strategic ecosystem partners to develop co‑marketing initiatives that expand reach, engagement, and pipeline contribution.
• Collaborate with regional marketing teams to enable local activation through scalable campaign toolkits, messaging frameworks, and best practices.
• Conduct market and competitive analysis to identify customer trends, buying behaviors, and opportunities for differentiation.
• Support the evolution of HP's Future of Work positioning, including AI productivity, security, workforce experience, and digital transformation narratives.
• Leverage data, insights, and performance metrics to optimize campaign effectiveness and improve marketing contribution to business results.

Conocimientos

B2B marketing

demand generation

account‑based marketing

global marketing strategy

content marketing

customer engagement

cross‑functional leadership

stakeholder management

marketing analytics

sales collaboration

Descripción del empleo

HP is seeking a senior B2B marketing leader to own global demand generation, ABM, and content strategy across Enterprise, SMB, and Mid‑Market. You will collaborate with Sales, Product, and Partners to align on pipeline objectives and accelerate adoption of HP's Commercial PC portfolio, including AI PCs and Future of Work solutions.

In this role you will drive regional activation, partner ecosystems (Microsoft, Intel, AMD), and data‑driven campaigns.