Software & Solutions Growth Marketing Manager, Graphics Solutions Business

HP; Sant Cugat del Vallès; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

HP, a proven leader in personal systems and printing, is seeking a Growth Marketing Manager for HP's Graphics Solutions Business. You will drive demand, adoption, and revenue by shaping growth strategies across channels and regions.

The role requires 7+ years in B2B SaaS or software marketing, with proven experience in demand generation, pipeline creation, and cross-functional collaboration with Sales, Product, Analytics, and agencies to accelerate growth.

Formación

• Bachelor's degree in business, marketing, or related field preferred.
• 7+ years of marketing experience in B2B SaaS, software, or solutions marketing.
• Proven experience driving B2B demand generation, pipeline creation, or sales-led growth.
• Experience with product-led growth, trials, freemium, or usage-based growth preferred.
• Ability to work across commercial, product, analytics, creative, and regional teams.
• Experience with agencies or external partners in demand generation and campaigns.

Responsabilidades

• Be a strategic growth partner translating objectives into clear growth marketing strategies with defined audiences, channels, motions, and metrics.
• Own the growth strategy for HP's PSP software and solutions portfolio with measurable objectives tied to pipeline and revenue.
• Drive lead generation and sales-led demand creation, partnering with Sales to improve lead quality and pipeline progression.
• Shape product-led growth motions with Product, Analytics, and regional teams.
• Design and optimize the full growth funnel from awareness to referral, using data and experimentation to improve performance.

Conocimientos

Growth marketing strategy

Lead generation

Product-led growth

Data-driven decision making

Cross-functional collaboration

Educación

Bachelor's degree in business administration, marketing, or related field

Descripción del empleo

Description -

HP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our market position to extend our leadership in traditional markets and invest in exciting new technologies.

Our Graphics Solutions Business is transforming the printing industry through leading graphics print technologies, as well as software, services, and intelligent automation. HP PrintOS connects demand, production, and data across the Print Service Provider value chain, with solutions including Site Flow, Brand Center, Nio AI, and Production Hub. As we scale our Software & Solutions business, we are hiring a GSB Software & Solutions Growth Marketing Manager to build and accelerate the demand, adoption, and revenue engine behind this portfolio.

If you are our GSB Software & Solutions Growth Marketing Manager, you will have an opportunity to:-

• Be a strategic growth partner to the GSB Software & Solutions business team, translating business objectives into clear growth marketing strategies with defined audiences, channels, motions, and metrics.
• Own the growth marketing strategy for HP's PSP software and solutions portfolio, with measurable objectives tied to pipeline, product adoption, subscription revenue, retention, and customer expansion.
• Drive lead generation and sales-led demand creation for solutions that require a high-touch commercial motion, partnering closely with Sales to improve lead quality, conversion, pipeline progression, and revenue impact.
• Shape product-led growth motions for solutions where self-service adoption, activation, product engagement, and conversion are critical, in partnership with Product, Analytics, and regional teams.
• Design and optimize the full growth funnel from awareness and acquisition through activation, retention, expansion, and referral, using data and experimentation to improve performance at each stage.
• Build integrated campaign strategies across content, paid and organic channels, webinars, events, partner user communities, ABM, and sales activation.
• Partner with CRM and marketing operations teams to translate growth strategies into effective lifecycle programs, nurture journeys, and customer engagement motions.
• Develop the measurement framework for growth, tracking the metrics that matter across sales-led and product-led motions, including pipeline, conversion, adoption, subscription revenue, retention, and expansion.
• Partner across Product, Sales, Analytics, Content & Creative, regional marketing, and external agencies to ensure an integrated go-to-market approach and a consistent solutions narrative.

Education and Experience Required:

• Bachelor's degree in business administration, marketing, or a related field preferred.
• 7+ years of marketing experience, ideally in B2B SaaS, software, technology, or solutions marketing.
• Proven experience driving B2B demand generation, lead generation, pipeline creation, or sales-led growth motions.
• Experience with product-led growth, trial/freemium conversion, or usage-based growth is preferred.
• Demonstrated ability to work across commercial, product, analytics, creative, and regional teams in a matrixed organization.
• Experience working with agencies or external partners across demand generation, content, media, ABM, or campaign execution.

Knowledge and Skills:

• Strong understanding of B2B SaaS growth models, including sales-led, product-led, and hybrid go-to-market growth motions.
• Proven ability to build demand generation programs that create qualified sales pipeline and conversion, with a focus on lead quality, follow-up, and revenue impact.
• Strong analytical capability, with fluency in the metrics that matter for software and solutions growth, including pipeline contribution, conversion rates, subscription revenue, retention, churn, expansion, CAC, and payback.
• Uses data and experimentation to diagnose funnel gaps, prioritize opportunities, and improve performance.
• Able to simplify complex software and solutions into clear, compelling customer narratives for PSP audiences.
• Excellent interpersonal skills, with the ability to build, manage, and influence agencies and virtual teams across regions and functions.
• Collaborative, commercially minded, and able to influence across Product, Sales, CRM, Analytics, Content & Creative, regional teams, and agencies without direct authority.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Spain)

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’sEEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal”