Growth Marketing Lead - Spanish Market

Pillar

Barcelona

On-site

EUR 30,000 - 45,000

Full time

7 days ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Competitive salary

25 days vacation

Hands-on market expansion

Barcelona workspace

Full-time contract

Job summary

Pillar is hiring in Barcelona to lead the Spanish-speaking market launch for its AI-powered construction management platform. You will work with central Growth/Marketing, Sales, and local partners to translate Italy success into a local playbook, adapting messaging and channels to Spain's language, regulatory landscape, and buyer dynamics.

This role demands a zero-to-one builder mindset, strong metrics, and the ability to operate in a matrix with central teams.

Qualifications

Experience launching or scaling marketing in a new country or market.
Ability to work with central teams in a matrix structure and align on strategy.
Strong focus on metrics: CAC, ARR, pipeline, and conversion.
Fluent in Spanish with professional English proficiency.
Willingness to operate with ambiguity and be first to market.

Responsibilities

Own market entry from zero together with central Growth and local Sales.
Adapt proven Italy paid frameworks, lifecycle motion, SEO/content foundations to the local market.
Own local product marketing: messaging, competitive intelligence, and buyer psychology specific to construction.
Partner with central Paid vertical to launch and localize campaigns.
Partner with central CRM/Lifecycle to build nurture flows and segmentation.
Work hand-in-hand with local Sales as it ramps.
Document learnings for reuse and knowledge transfer.
Report on market traction and feed learnings back into the roadmap.