Growth Marketing Lead: Spain Market Launch (B2B SaaS)

Pillar; Barcelona; On-site; EUR 30,000 - 45,000; Full time

Benefits offered by this job

Competitive compensation

25 days annual vacation

Direct collaboration with leadership

Barcelona workspace & gym

Permanent contract in Barcelona

Job summary

Pillar is building its first Spain market entry from the ground up. You will own marketing for the Spanish-speaking market, collaborating with central Growth/Marketing verticals and local Sales to launch and scale in a zero-to-one environment.

The role focuses on adapting Italy-based strategies to the Spanish market, shaping product marketing, messaging, and buyer psychology for construction/B2B verticals. Expect autonomy and fast decision-making in a matrix setup.

Qualifications

• Experience launching or scaling marketing in a new country/market, ideally in B2B SaaS or a sales-led business.
• Comfortable working in a matrix with central teams (paid, lifecycle, SEO/content).
• Think in metrics: CAC, ARR, pipeline, conversion, funnel, no data yet.
• Fluent Spanish, plus working proficiency in English.
• Understand or quickly learn local construction/B2B landscape and regulatory triggers.
• Comfortable with ambiguity and being first: no playbook, no local team yet.

Responsibilities

• Own market entry from zero together with central Growth and local Sales.
• Adapt proven Italy frameworks to the local market, not reinventing it wholesale.
• Own local product marketing: messaging, competitive intelligence, buyer psychology.
• Partner with central Paid to launch and localize campaigns in a data-scarce market.
• Partner with central CRM/Lifecycle to build nurture flows and segmentation.
• Work with local Sales as it ramps to align on pipeline expectations from day one.
• Document market learnings to reuse for future launches.
• Report traction to central roadmap and playbook for next countries.

Skills

Market entry

B2B SaaS

Cross-functional

Analytics

Spanish fluency

English proficiency

Job description

Pillar is building its first Spain market entry from the ground up. You will own marketing for the Spanish-speaking market, collaborating with central Growth/Marketing verticals and local Sales to launch and scale in a zero-to-one environment.

The role focuses on adapting Italy-based strategies to the Spanish market, shaping product marketing, messaging, and buyer psychology for construction/B2B verticals. Expect autonomy and fast decision-making in a matrix setup.