Marketing Manager - Spanish Market

Pillar Srl; Barcelona; On-site; EUR 30,000 - 45,000; Full time

Benefits offered by this job

Competitive compensation

25 days paid vacation

Direct collaboration with leadership

Modern Barcelona workspace

Job summary

Pillar is hiring a Marketing Lead for Spain to own market entry and scale in the Spanish-speaking markets, working with central Growth/Marketing verticals and local Sales.

You will adapt proven Italian strategies to the local market, own local product marketing, and drive metrics such as CAC, ARR and pipeline in a zero-to-one setup. Based in Barcelona, this full-time role offers a hands-on, autonomous path to build the local market engine.

Qualifications

• Experience launching or scaling marketing in a new country/market, ideally in B2B SaaS.
• Comfortable working in a matrix with central teams (paid, lifecycle, SEO/content).
• Think in metrics: CAC, ARR, pipeline, conversion, funnel, especially without historical data.
• Fluent Spanish and working English.
• Understand or quickly learn local construction/B2B landscape.
• Comfortable with ambiguity and being first: no playbook, no local team yet.

Responsibilities

• Own market entry from zero with central Growth and local Sales.
• Adapt proven Italian strategies to the local market.
• Own local product marketing: messaging, competitive intelligence, buyer psychology.
• Partner with central Paid to launch and localize acquisition campaigns.
• Collaborate with central CRM/Lifecycle to build nurture flows and segmentation.
• Work with local Sales as it ramps and align on pipeline.
• Document learnings for reuse in future expansions.
• Report market traction to the central roadmap.

Skills

Market entry experience

Matrix collaboration

Marketing metrics

Spanish language

English proficiency

Ambiguity tolerance

Job description

About Pillar

Founded in 2025, Pillar has grown to a team of roughly 75 people serving over 800 construction firms. Following a €15,2M funding round in 2026, we are now kicking off our international growth.

Our mission is to modernize construction management by integrating artificial intelligence, data analytics, workflow automation, and financial tools. Having established ourselves as a go-to partner for Italian SMEs, we are expanding into Spain, giving you the opportunity to shape our local market entry from the ground up.

Why Join Us Now

Until now, Pillar has only ever operated in Italy with one team doing all of marketing. We've since split that team into central Growth/Marketing verticals (Paid, CRM & Lifecycle, SEO & Content) that will serve every market we enter, starting now:

• Lead our first international market launch. That’s the biggest one.

• Build the local playbook from scratch. Do so by adapting Italian strategies to local language, regulatory, competitive, and buyer dynamics.

• Establish your approach, decisions, and balance. Between inherited and new processes you will establish the template for all subsequent market expansions.

What You'll Do

Your mission: own marketing for our Spanish-speaking market(s), working in a matrix with our central Growth/Marketing verticals (Paid, CRM & Lifecycle, SEO & Content, Product Marketing).

• Own market entry from zero together with central Growth and local Sales.

• Adapt what's proven in Italy - paid frameworks, lifecycle motion, SEO/content foundations - to the local market, rather than reinventing it wholesale.

• Own local product marketing: messaging, competitive intelligence, and buyer psychology specific to construction (or adjacent regulated industries) in-market.

• Partner with the central Paid vertical to launch and localize acquisition campaigns for a market with no prior performance data.

• Partner with central CRM/Lifecycle to build (not just adapt) nurture flows and segmentation for a brand-new customer base.

• Work hand-in-hand with local Sales as it ramps, aligning on pipeline expectations from day one.

• Document what you learn: market-specific insights, what worked, what didn't, so it can be reused as we open the next country.

• Report on market traction and feed learnings back into the central roadmap and into the playbook for future launches.

Your one goal: prove the market, build the engine, and leave behind a repeatable model for the countries that come next.

What you’ll bring

We are looking for a builder who's comfortable with zero-to-one, someone energized by the absence of a playbook, not looking for one.

• You have experience launching or scaling marketing in a new country/market, ideally in B2B SaaS or a sales-led business.

• You're comfortable working in a matrix, leaning on specialist central teams (paid, lifecycle, SEO/content) rather than owning every lever solo.

• You think in metrics: CAC, ARR, pipeline, conversion, funnel, especially important when there's no historical data to lean on yet.

• Fluent Spanish, plus working proficiency in English.

• You understand - or can quickly get up to speed on - the local construction/B2B landscape: buyer psychology, regulatory triggers, competitive dynamics.

• You're comfortable with ambiguity and being first: no playbook, no local team yet, no historical benchmarks.

Extra Points if you have:

• Experience specifically launching a product in Spain and/or Latin America.

• Background in construction, real estate, or another traditional/regulated B2B industry.

• Experience being the "first" local hire in a market for a scaling company.

Autonomy is required. Ownership is required. A growth mindset is required.

How We Work

At Pillar we row in the same direction: if one of us speeds up, we all do. We're ambitious, and we raise the bar and take ownership as we go.

Pillar isn't for you if you want to be a mere executor, want clearly defined boundaries, are looking for already-perfect processes, a calm pace, or someone to tell you exactly what to do every day.

• A small, fast team where the distance between an idea and shipping it is short.

• Genuine autonomy and visibility, nobody here waits to be told what to do.

What We Offer

• Competitive compensation: €30,000-€45,000, tailored to experience and expertise.

• 25 days of paid vacation annually.

• Direct collaboration with leadership and hands-on involvement in a new market expansion from day one.

• Modern workspace located in Barcelona's innovation hub with 24/7 facility access and complimentary gym membership.

• Full-time permanent contract (Fijo) with comprehensive benefits, based in Barcelona and observing local public holidays.

Our Hiring Process

1. Initial conversation alongside our Talent Acquisition specialists.

2. Brief 30-45 min interview with a member of the Marketing Team.

3. In-person final chat with our VP of Growth.

One last thing

Pillar is hiring this person while all of that is still taking shape.

Build the system behind the scale.