Global SEM Marketing Manager for Growth & Automation

Preply; Barcelona; Presencial; EUR 52.000 - 76.000; Jornada completa

Descripción de la vacante

Preply is seeking an SEM Marketing Manager to scale and optimize global Search Engine Marketing across markets and products. You’ll combine analytical thinking, creative experimentation, and automation-driven execution to deliver sustainable growth while driving learnings across the funnel.

You’ll lead campaigns, leverage AI-driven workflows, and collaborate with Martech, Data, Design, Product, and SEO teams to ensure effective, localized messaging and measurement.

Formación

• 5+ years of SEM experience, ideally in a B2C high growth or multi market environment.
• Advanced understanding of Google Ads operations and automation.
• Strong analytical mindset, comfortable interpreting Looker dashboards & data.
• Proven stakeholder management experience - able to align multiple teams around shared goals.

Responsabilidades

• Develop and execute SEM strategies for short- and long-term growth across global and regional markets.
• Lead campaign management and automation across Google Ads and Microsoft Ads including keyword expansion and testing.
• Design and run experiments to improve ROI and LTV per student.
• Leverage automation and AI-driven workflows to streamline campaign monitoring and reporting.
• Measure and optimize performance using Looker dashboards & Snowflake data.
• Partner closely with Martech and Data teams to ensure tracking reliability and attribution.
• Collaborate with Design, Product, and SEO to localize ad copy and messaging.

Conocimientos

SEM experience

Google Ads operations

Analytics & Looker

Stakeholder management

Tracking & attribution

Data pipelines

Experimentation

Cross-functional collaboration

Self-starter

Market nuances

Herramientas

Looker

Snowflake

Google Ads

Microsoft Ads

Descripción del empleo

Preply is seeking an SEM Marketing Manager to scale and optimize global Search Engine Marketing across markets and products. You’ll combine analytical thinking, creative experimentation, and automation-driven execution to deliver sustainable growth while driving learnings across the funnel.

You’ll lead campaigns, leverage AI-driven workflows, and collaborate with Martech, Data, Design, Product, and SEO teams to ensure effective, localized messaging and measurement.