SEM Manager

Preply; Barcelona; On-site; EUR 60,000 - 90,000; Full time

Job summary

Jobtailor is seeking an experienced SEM professional to lead growth through global and regional campaigns. You will manage Google Ads and Microsoft Ads, optimize bidding, test landing pages, and expand keywords.

You will design experiments, leverage Looker dashboards, and collaborate with Data, Martech, Product, and SEO teams to localize messaging and drive incremental ROI across markets.

Qualifications

• 5+ years of SEM experience in a B2C high growth or multi market environment.
• Advanced understanding of Google Ads operations and automation.
• Strong analytical mindset—able to interpret Looker dashboards & data.
• Proven stakeholder management experience.
• Ability to align multiple teams around shared goals and influence decisions through insights.
• Working knowledge of tracking, attribution, and marketing data pipelines.
• Track record of designing meaningful experiments and extracting scalable insights.
• Balance analytical rigour with experimentation and innovative thinking.
• Confidence presenting results to senior stakeholders.
• Self-starter, highly motivated in a fast-paced, data-rich environment.

Responsibilities

• Develop and execute SEM strategies for growth across markets.
• Lead campaign management and automation across Google Ads and Microsoft Ads.
• Design and run campaign A/B tests and incrementality experiments.
• Leverage automation and AI-driven workflows for monitoring and reporting.
• Measure performance with Looker dashboards and Snowflake data models.
• Link paid acquisition to incremental ROI, LTV, and cross-channel efficiency.
• Collaborate with Data, Martech, Product, and SEO on tracking and attribution.
• Localize ad copy and test messaging frameworks for market nuances.
• Forecast performance and communicate learnings to stakeholders.
• Test new Google Ads features like AI Max, Smart Bidding, and PMax.

Skills

SEM Strategy Development

Google Ads Automation

Data Analysis with Looker

Stakeholder Management

Cross-Functional Collaboration

Experiment Design

Attribution

Bidding Processes

Multi-market Coordination

Tools

Looker

Snowflake

AI Max

Smart Bidding

PMax

Job description

• Develop and execute SEM strategies for short- and long-term growth across global and regional markets, aligning campaigns with business goals, targets, and LTV/CAC efficiency
• Lead campaign management and automation across Google Ads and Microsoft Ads, including keyword expansion, ad copy and landing page testing, performance steering, and bidding processes
• Design and run campaign A/B tests, causal impact studies, and geo-based incrementality experiments
• Leverage automation and AI-driven workflows for campaign monitoring, alerting, and reporting
• Measure and optimize performance using Looker dashboards and Snowflake-connected data models
• Link paid acquisition to incremental ROI, LTV, and cross-channel efficiency
• Partner with Martech and Data teams on tracking reliability, event-level attribution, and SEM data integration
• Collaborate with Design, Product, and SEO to localize ad copy, test messaging frameworks, and align campaigns with brand positioning and market nuances
• Define growth priorities, forecast performance, and communicate test learnings and recommendations to stakeholders
• Test new Google Ads features and betas, including AI Max, Smart Bidding, and PMax
• Synthesize experiment and data insights to inform broader marketing, LTV, and automation strategies

Requirements

• 5+ years of SEM experience, ideally in a B2C high growth or multi market environment
• Advanced understanding of Google Ads operations and automation
• Strong analytical mindset, comfortable interpreting Looker dashboards & data
• Proven stakeholder management experience
• Ability to align multiple teams (Data, Martech, Product, and other marketing channels) around shared goals and influence decision making through clear communication and insights
• Working knowledge of tracking, attribution, and marketing data pipelines
• Track record of designing meaningful experiments and extracting scalable insights
• Ability to balance analytical rigour with experimentation and innovative thinking
• Confidence managing cross functional projects and presenting results to senior stakeholders
• Self-starter, highly motivated, and comfortable driving initiatives with minimal supervision in a fast paced, data rich environment

Core Competencies

Demonstrates expertise in developing and executing SEM strategies, leveraging advanced Google Ads operations, and utilizing data analytics tools like Looker for performance optimization. Proven ability to collaborate across teams and manage cross-functional projects to drive growth and align marketing initiatives with business goals.

Highest-signal resume keywords

• SEM Strategy Development
• Google Ads Automation
• Data Analysis with Looker
• Stakeholder Management
• Cross-Functional Collaboration

Hard Skills

• SEM
• Google Ads
• Microsoft Ads
• A/B Testing
• Data Analysis
• Attribution
• Campaign Management
• Performance Optimization
• Experiment Design
• Bidding Processes

Soft Skills

• Analytical Mindset
• Clear Communication
• Self-Starter
• Motivation
• Innovative Thinking

Industry Keywords

• B2C
• High Growth
• Multi Market
• Campaign Monitoring
• Incremental ROI

Tools & Technologies

• Looker
• Snowflake
• Martech Tools
• AI Max
• Smart Bidding