Senior Product Manager - Martech - Preply

Preply; Barcelona; Presencial; EUR 95.000 - 125.000; Jornada completa

Descripción de la vacante

Preply is seeking a Senior Product Manager for MarTech Scale to lead platform initiatives that scale our marketing channels through automation, AI, and data-driven decisions.

You will partner with engineering, data, and marketing to deliver multi-channel solutions and open new acquisition avenues. Own end-to-end product lifecycle from vision to launch and impact, shaping how marketing technology enables growth.

Formación

• 5+ years of hands-on experience in Performance Marketing channel management for a high-traffic consumer site OR product management in marketing technology.
• Experience with SEM, Display, Affiliates and emerging channels.
• Knowledge of SEO in an AI-first world and data-driven decision processes.

Responsabilidades

• Scale paid acquisition channels by building automated, data-driven products for SEM, Display, Affiliates, and emerging channels
• Own the SEM platform from discovery to bidding, structure, and ad copy generation, driving always-on optimization
• Develop AI-powered marketing automation for Display across languages/regions and automate channel management for Display and Affiliates
• Collaborate with channel owners to identify leverage points and turn them into repeatable products
• Lead AI-native marketing initiatives and cross-functional platform architecture to deliver measurable business impact

Conocimientos

Performance marketing

Product management in marketing tech

MarTech/AdTech knowledge

SEO knowledge

Data-driven decision making

AI/machine learning awareness

Herramientas

Google Ads

Meta Ads APIs

GTM (Google Tag Manager)

SEO tooling

Segment

Descripción del empleo

As Senior Product Manager for MarTech Scale, you will lead platform and product efforts that scale Preply’s marketing channels through automation, AI, and data-driven decisions. You’ll partner with engineering, data, and marketing to deliver multi-channel solutions and open new acquisition avenues at global scale. You’ll own end-to-end product lifecycle, from vision to launch to impact, shaping how marketing technology enables growth. This role offers high visibility and the opportunity to influence Preply’s strategy in a fast-paced, AI-enabled learning marketplace.

• Scale paid acquisition channels by building automated, data-driven products for SEM, Display, Affiliates, and emerging channels
• Own the SEM platform from discovery to bidding, structure, and ad copy generation, driving always-on optimization
• Develop creative automation for Display across languages/regions and automate channel management for Display and Affiliates
• Collaborate with channel owners to identify leverage points and turn them into repeatable products
• Explore new acquisition channels (e.g., OpenAI Apps) to stay ahead of competitors
• Lead AI-powered organic/AI Search with a scalable page-creation engine and SEO for AI-first rankings
• Shape content and structure for AI Search while evolving the page-creation engine to align with evolving search behavior
• Own landing pages and the homepage; optimize top-of-funnel experiences and conversion across channels
• Partner with Growth Tribe to unify the funnel experience and run fast hypothesis-driven experiments
• Make marketing AI-native by embedding AI building blocks and guardrails into platforms used by marketers
• Lead with vision, own platform architecture, and drive cross-functional collaboration to achieve measurable business impact
• At least five years of hands-on experience in Performance Marketing channel management for a high-traffic consumer site OR product management in marketing technology
• Experience in MarTech, AdTech, or Analytics platforms (e.g., Google Ads, Meta Ads APIs, SEO tooling, GTM, Segment, or internal data pipelines)
• Knowledge of SEO and its evolution in an AI-first world