Global Digital Performance Manager

Ivoclar EMEA; Alcobendas; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Global and diverse environment

Learning and development

Attractive benefits

Job summary

Ivoclar Group seeks a Global Digital Performance Manager to lead paid performance globally, aligning with marketing, demand-gen and commercial goals. You will plan and optimise media across search, social, programmatic, display and video, driving traffic and leads.

You will also own SEO strategy to support growth, collaborate with global teams, and ensure robust measurement with tracking standards. International exposure and travel are expected.

Qualifications

• Experience in digital performance marketing in an international environment.
• Strong hands-on knowledge of major paid media platforms.
• Strong understanding of paid search, SEO, audience targeting, and conversion optimisation.
• Proven ability to drive lead generation and measurable business outcomes.
• Excellent English writing and communication skills (C1).
• Willingness to travel up to 10% for training and meetings.

Responsibilities

• Lead Ivoclar's global paid performance strategy aligned with marketing and commercial objectives.
• Plan, manage and optimise paid media across search, social, programmatic, display, and video.
• Identify conversion opportunities and work with teams/agencies to improve performance.
• Drive qualified traffic, lead generation and customer acquisition through audience, channel and campaign strategies.
• Lead Ivoclar's global SEO strategy to support organic growth and demand generation.
• Collaborate with global and local teams to translate objectives into digital strategies.
• Provide guidance on media, search, targeting, acquisition and performance optimisation.
• Test new channels and formats to identify incremental growth opportunities.
• Ensure tracking standards (UTM) are followed for consistent measurement.
• Share campaign learnings to strengthen digital performance across the organisation.

Skills

Digital marketing

Paid media

Lead generation

Conversion optimisation

Campaign management

Analytics & data

English communication

Education

Bachelor's degree

Marketing background

Tools

Salesforce

Job description

Bring innovation to lifeAt the Ivoclar Group, we support dentists, dental technicians and dental hygienists both professionally in fulfilling their passion and purpose: to ensure that people have the best possible oral health care and quality of life, today and in the future. We are inspired by the knowledge that together we are better.

Bring innovation to lifeAt the Ivoclar Group, we support dentists, dental technicians and dental hygienists both professionally in fulfilling their passion and purpose: to ensure that people have the best possible oral health care and quality of life, today and in the future. We are inspired by the knowledge that together we are better. Do you want to work together with us to make people smile? Then come and join our team as Global Digital Performance Manager. This is a unique opportunity to be part of a global and diverse environment. We strongly encourage applications from people with different backgrounds, perspectives and experiences.

Your role

• Lead Ivoclar's global paid performance strategy in line with marketing, demand-generation and commercial objectives.
• Plan, manage and optimise paid media across search, social, programmatic, display, video and other relevant channels.
• Identify conversion opportunities across campaigns, landing pages and customer journeys, working with internal teams and agencies to improve performance.
• Drive qualified traffic, lead generation and customer acquisition through effective audience, channel and campaign strategies.
• Lead Ivoclar's global SEO strategy to support organic growth, demand generation and customer acquisition.
• Identify and prioritise SEO opportunities using keyword research, search intent, competitor activity, customer behaviour and performance data.
• Partner with global and local marketing teams to translate business objectives into effective digital performance strategies.
• Provide specialist guidance on media, search, targeting, acquisition and performance optimisation.
• Test new channels, formats, targeting approaches and technologies to identify opportunities for incremental growth.
• Ensure campaign activity follows agreed UTM and tracking standards to support consistent measurement.
• Establish and promote global digital performance standards and best practices.
• Share campaign and market learnings to strengthen digital performance across the organisation.

Your profile

• Bachelor's degree in marketing, Digital Marketing, Business, Communications or equivalent practical experience.
• Demonstrable experience in digital performance marketing, paid media, acquisition or growth marketing, ideally in an international environment.
• Strong hands-on knowledge of major paid media platforms and experience managing digital media budgets.
• Strong understanding of paid search, SEO, audience targeting, conversion optimisation and digital customer journeys.
• Proven experience using digital marketing to drive lead generation, customer acquisition and measurable business outcomes.
• Experience working with CRM platforms such as Salesforce and using customer data to inform digital marketing activity.
• Good understanding of on-page and technical SEO, including indexing, crawlability, structured data, Core Web Vitals and international SEO.
• Experience managing media or digital performance agencies and external partners.
• Strong commercial mindset with the ability to connect marketing KPIs to leads, customers and business impact.
• Excellent English writing and communication skills (minimum C1).
• Willingness to travel up to 10% for training, team meetings and project-related activities.

What We Offer

• A global, purpose-driven company with 3,700 employees.
• A culture of innovation and collaboration.
• Learning and development tailored to your growth.
• Attractive benefits.