Marketing Perfomance Specialist

Publicis Groupe España; Alicante; On-site; EUR 40,000 - 56,000; Full time

Job summary

Publicis Groupe España seeks a Marketing Performance Specialist to lead global digital marketing strategies for various brands and industries. You will oversee paid media campaigns on Meta, TikTok, and Google Ads, manage client relationships, and report performance insights.

Proficiency in English is required, with additional languages a plus. The role emphasizes adaptability, leadership, and collaboration across multidisciplinary teams, including Shopify content updates and marketing automation

Qualifications

• Full professional proficiency in English (written and spoken).
• Analytical and strategic mindset to evaluate campaigns and adapt strategies.
• Technical familiarity with paid media platforms, Shopify, marketing automation tools and dashboards.
• Adaptability and collaboration to lead projects across industries.

Responsibilities

• Marketing Strategy Development: develop and coordinate global digital strategies for brands.
• Paid Media Campaign Oversight: manage campaigns on Meta, TikTok, and Google Ads; assess CPA/ROAS.
• Client Management: build relationships and define customized marketing goals.
• Reporting in Looker Studio: create and present performance reports.
• Shopify Experience: basic content updates, app recommendations and performance analysis.
• Marketing Automation: implement flows using Connectif and Klaviyo.
• SEO, UX, Analytics: optimize performance, user experience, and tracking.
• Teamwork and Leadership: coordinate multidisciplinary teams and align with objectives.

Skills

English proficiency

Analytical mindset

Strategic thinking

Adaptability

Tools

Shopify

Klaviyo

Connectif

Looker Studio

Google Ads

Job description

Company Description

We are a strategic digital business consultancy with more than 18 years of experience, now integrated into the global ecosystem of Publicis Groupe. We don't just build websites; we transform businesses. We combine strategy, creativity, and technology to scale projects with international impact. If you're looking for a place where innovation is part of everyday life, this is the place for you.

We Are Looking For a Marketing Performance Specialist

Versatile, proactive, and adaptable professional with experience in leading digital marketing strategies. The ideal candidate should be dynamic, capable of developing and coordinating customized strategies for different brands and industries, understanding their needs and objectives. Additionally, they should be able to maintain close relationships with clients, acting as a strategic advisor and working to ensure the long-term success of each brand. It is essential that this person can learn quickly, adapt to new situations, and lead projects effectively, always with a collaborative, results-oriented mindset.

Responsibilities

• Marketing Strategy Development: Develop and coordinate global digital marketing strategies for various brands and industries. Understand the specific needs of each industry and brand, and adapt strategies to achieve their objectives.


• Paid Media Campaign Oversight: Lead paid media campaigns on platforms such as Meta, TikTok, and Google Ads. Analyze key KPIs such as CPA, ROAS, and CPL to evaluate campaign performance, adjust strategies, and improve efficiency.


• Client Management: Build strong client relationships, not only understanding their needs but also helping define and achieve their marketing goals with customized solutions.


• Reporting in Looker Studio: Create and present performance reports to clients.


• Shopify Experience: Knowledge of Shopify for basic content updates, app recommendations and implementation, and performance analysis within the platform.


• Marketing Automation: Implement and manage marketing automation flows using platforms such as Connectif and Klaviyo.


• Additional Skills (SEO, UX, Analytics): Optimize platform performance, improve user experience, and ensure proper tracking and measurement of campaigns.


• Teamwork and Leadership: Collaborate with multidisciplinary teams, motivate and coordinate the team to ensure effective execution of strategies and alignment with strategic objectives.

Qualifications

• Language Skills: Full professional proficiency in English (written and spoken) is required. Additional languages such as French, German, Italian, or Portuguese are a plus.


• Analytical and Strategic Mindset: Ability to evaluate campaign performance and adapt strategies based on data insights.


• Technical Skills: Familiarity with paid media platforms, Shopify, marketing automation tools, and reporting dashboards.


• Adaptability and Collaboration: Ability to work effectively in teams, lead projects, and adapt to new challenges and industries.