Global Digital Marketing & Communications Manager

remoteo; Madrid; Híbrido; EUR 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model in Madrid

Descripción de la vacante

Straumann Group in Madrid is seeking a versatile Digital Marketing & Communications Manager to develop and execute integrated marketing and communication initiatives across the Straumann Enterprise Solutions business.

The role blends digital marketing, internal and external communications, campaign coordination, and content development to boost brand visibility, audience engagement, and commercial impact, in a fast-paced, cross-functional environment.

Formación

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 5 years of experience in digital marketing, communications, or integrated marketing roles.
• Experience managing digital campaigns, email marketing, CRM, and communication initiatives.
• Strong writing and communication skills in English.
• Comfortable working across multiple projects and stakeholders.
• Strong organizational skills with a proactive and collaborative mindset.

Responsabilidades

• Plan and execute digital marketing initiatives across email, web, social media, and CRM channels.
• Manage and optimize digital campaigns to drive engagement, lead generation, and brand awareness.
• Coordinate campaign assets, timelines, and channel deployment across stakeholders.
• Monitor and analyze campaign performance and website metrics to identify optimization opportunities.
• Lead CRM and marketing automation activities, including email automation and audience segmentation.
• Partner with regional and global teams to ensure alignment and consistency across digital initiatives.

Conocimientos

Digital marketing

Communications

CRM

Email marketing

Educación

Bachelor's degree in Marketing, Communications, Business, or related field

Descripción del empleo

Are you ready to unlock your potential? At Straumann Group we're on an exciting journey of growth, innovation, and impact - driven by our mission to improve oral health and transform millions of lives worldwide. United by purpose, we bring our best selves to work every day, embracing a high-performance, player-learner culture that inspires collaboration, curiosity, and ambition. Here, you'll have the opportunity to take charge of your own career, harnessing your skills, passion, and enthusiasm for learning to continually grow and progress. Together, we're not just shaping brighter smiles, we're unlocking the potential of people everywhere, including our own.

We are seeking a versatile and proactive Digital Marketing & Communications Manager to develop and execute integrated marketing and communication initiatives across the Straumann Enterprise Solutions business.

This role combines digital marketing, internal and external communications, campaign coordination, and content development to help strengthen brand visibility, audience engagement, and commercial impact. The ideal candidate is digitally savvy, highly organized, and comfortable working across multiple functions and priorities in a fast-paced environment.

You will combine strategic thinking with effective execution, helping strengthen brand visibility, engage key audiences and support commercial objectives across multiple channels.

In this role you will Be responsible for Digital Marketing & Campaign Excellence

• Plan and execute digital marketing initiatives across email, web, social media, and CRM channels.
• Manage and optimize digital campaigns to drive engagement, lead generation, and brand awareness.
• Coordinate campaign assets, timelines, and channel deployment across stakeholders.
• Monitor and analyze campaign performance and website metrics to identify optimization opportunities.
• Lead CRM and marketing automation activities, including email automation and audience segmentation.
• Partner with regional and global teams to ensure alignment and consistency across digital initiatives.

Communications

• Develop and execute internal and external communication plans aligned with business priorities.
• Develop the omnichannel and communication strategy and roadmap
• Develop and adapt marketing and communication content for all channels & campaigns
• Coordinate content creation in collaboration with subject matter experts, commercial teams, and external partners.
• Draft and manage communications for newsletters, leadership updates, launches, events, and organizational initiatives.
• Support executive and leadership communications including presentations, talking points, and messaging.
• Ensure messaging consistency across communication channels and touchpoints.
• Help drive employee engagement through effective internal communication initiatives.
• Maintain and manage marketing content calendars and communication schedules

Cross-functional Collaboration

• Collaborate closely with global, commercial, product, digital, and regional teams to support business objectives.
• Act as a key coordination point between marketing, communications, and business stakeholders.
• Partner across the organization for event promotion, campaign launches, and strategic initiatives.

Your profile

You bring

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 5 years of experience in digital marketing, communications, or integrated marketing roles.
• Experience managing digital campaigns, email marketing, CRM, and communication initiatives.
• Strong writing and communication skills in English.
• Comfortable working across multiple projects and stakeholders simultaneously.
• Strong organizational skills with a proactive and collaborative mindset.

Nice to have

• Preferred previous experience in medtech device industry.

What Makes You a Great Fit

You enjoy combining strategy with hands-on delivery and can move confidently between campaign planning, content creation, digital execution and stakeholder coordination.

You take ownership of your work, bring structure to multiple priorities and look for practical ways to improve performance. You collaborate effectively across functions and geographies, adapting your communication to different audiences while keeping teams aligned around shared objectives.

Curious and open to learning, you use insights and data to refine your approach and are comfortable working in an international, evolving environment where priorities can change. Most importantly, you bring a collaborative mindset and the motivation to turn ideas into meaningful, measurable marketing and communications activities.

We have a hybrid working model in Madrid with 3 days a week based on site and 2 days maximum from home