Senior Performance Marketing Manager

Amenitiz; Barcelona; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Stock options

Health insurance

On-demand salary access

Career progression

Flexible benefits

Team library access

International team

Job summary

Amenitiz is seeking a Senior Performance Marketing Manager to own the paid acquisition strategy across France, Spain, Italy and Portugal. You will execute directly in Google Ads and Meta, manage budgets, and optimize for qualified leads and sales pipeline.

You will build multi-market campaign architectures, align with sales on lead quality, and develop dashboards to track the full funnel from click to closed deal. Fluent English is required, with strong European language skills a plus.

Qualifications

• 5+ years of hands-on performance marketing experience in B2B SaaS or B2B tech lead generation.
• Deep expertise in Google Ads: search campaigns, bid strategies, quality score and multi-market execution.
• Strong experience with Meta Ads for lead generation and CPL optimization.
• Fluency in pipeline KPIs—CPL, MQL, SQL, demo conversion—and collaboration with sales to improve lead quality.
• HubSpot or equivalent CRM for attribution, pipeline tracking and optimization.
• GA4 and GTM for reporting and data-driven decision making.
• You build and optimize campaigns directly in Google Ads and Meta Ads Manager; not for agencies to delegate execution to partners.
• Proven ability to operate autonomously in a fast-moving environment with a bias toward experimentation.
• Fluent in English; Spanish, French, Italian or Portuguese is a plus.

Responsibilities

• Own the full paid acquisition strategy across multiple European markets (France, Spain, Italy, Portugal).
• Execute and optimize across Google Search, Meta and emerging channels; manage budgets and targeting.
• Define CPL, MQL, SQL and demo conversion targets by market and channel.
• Build campaign architecture for B2B SaaS lead gen: keywords, audiences, bids, creative testing, landing pages.
• Own sales-marketing feedback loop to improve lead quality and pipeline conversion.
• Coordinate multi-market execution with localized messaging and channel mix.
• Create performance dashboards in HubSpot/GA4 for full-funnel tracking.
• Lead an experimentation roadmap with A/B tests and scalable insights.
• Present performance analyses and strategic recommendations to senior leadership.

Skills

Performance marketing

Google Ads

Meta Ads

A/B testing

Analytics

Tools

HubSpot

GA4

GTM

Job description

We're looking for a Senior Performance Marketing Manager to own our full paid acquisition strategy across our four core European markets: France, Spain, Italy and Portugal.

This is a high-ownership, hands-on role — you'll be the expert executing directly in the platforms every day. You will be responsible for the full paid media cycle: from strategy and budget allocation to day-to-day execution, optimization, and reporting.

The primary goal is generating qualified leads and pipeline for our sales team. You'll work closely with the sales team to close the loop on lead quality, and you'll be expected to think beyond campaign metrics and into business impact.

Your missions

• Full ownership of paid acquisition across Google Search, Meta, and emerging channels (Reddit, LinkedIn, YouTube) — strategy, execution, optimization and budget allocation

• Define and manage CPL, MQL, SQL and demo conversion targets across markets and channels

• Build and iterate campaign architecture for B2B SaaS lead gen — keyword strategy, audience segmentation, bid strategy, creative testing, landing page alignment

• Own the marketing-sales feedback loop: work directly with the sales team to understand lead quality, adjust targeting, and improve pipeline conversion

• Manage multi-market execution across FR, ES, IT, PT — adapting messaging, budgets, and channel mix to local market dynamics

• Build and maintain performance dashboards in HubSpot, GA4 and/or similar tools to track the full funnel from first click to closed deal

• Run a structured experimentation roadmap — A/B tests on creatives, landing pages, audiences, bid strategies — and translate results into scalable insights

• Present performance analysis and strategic recommendations to senior leadership

About you

• 5+ years of hands-on performance marketing experience, with a strong focus on B2B SaaS or B2B tech lead generation

• Deep expertise in Google Ads: search campaigns, non-brand strategy, bid strategy (tCPA, tROAS, smart bidding), quality score optimization, multi-market execution

• Solid Meta Ads experience for lead generation: CRM-based audiences, lead gen campaigns, CPL optimization

• Fluency in pipeline KPIs — CPL, MQL, SQL, demo conversion, CAC — and experience working directly with the sales team to improve lead quality

• HubSpot (or equivalent CRM) for attribution, pipeline tracking and campaign optimization

• GA4, GTM for reporting and data-driven decision making

• You personally build and optimize campaigns in Google Ads and Meta Ads Manager — this is not a role for agency managers or strategists who delegate execution to external partners

• Proven ability to operate autonomously in a fast-moving environment — you don't wait to be told what to do

• Strong analytical mindset with a bias toward experimentation and quick iteration

• Fluent in English. Spanish, French, Italian or Portuguese is a strong plus

Nice to have

• Experience with LinkedIn Ads, Reddit Ads or SA360

• Multi-market European campaign experience

• SQL or Python for deeper data analysis

• B2B SaaS or B2B tech industry background

Our offer

• Stock options — with a back-loaded vesting schedule

• Comprehensive health insurance

• On-demand salary access — no need to wait until the end of the month

• A structured career path with defined criteria at every level

• Flexible benefits — save on meals, childcare, transportation, and training with our tailored remuneration options

• Any book, purchased for you, plus access to a shared team library

• An international team of 35+ nationalities based in one of Europe's leading tech hubs