crm manager in premium beauty

Enfint; Barcelona; Presencial; EUR 45.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Обучение и развитие

Международная среда

Гибкая культура компании

Конкурентное вознаграждение

Descripción de la vacante

Puig — семейная компания в премиальной косметической индустрии, ищет опытного CRM-менеджера. Вы будете вести глобальную CRM-дорожную карту, сотрудничать с командами брендов и рынков, запускать омниканальные кампании по email, SMS и WhatsApp, а также анализировать результаты и процесс.

Formación

• Опыт не менее 5 лет в Digital Marketing & CRM.
• Клиенториентированность и развитие клиентского опыта.

Responsabilidades

• Руководить CRM-дорожной картой глобального портфеля брендов.
• Выступать как основной CRM-координатор для Brand и Market команд.
• Планировать и запускать омниканальные кампании и автоматизированные пути клиентов.

Conocimientos

CRM roadmap

Проектное управление

Аналитика данных

Кросс-функциональное сотрудничество

Копирайтинг/сторителлинг

Коммуникационные навыки

Herramientas

ESP/CDP

Descripción del empleo

Описание: Puig is a family-owned company in the premium beauty industry. It develops fragrance, fashion, makeup and skincare brands, with products sold in more than 150 countries.

Задачи

• Lead the CRM roadmap for the assigned brand portfolio from a global standpoint, translating priorities into initiatives, timelines, deliverables and measurable outcomes
• Act as the senior CRM point of contact for Brand and Market teams, ensuring visibility of progress, dependencies, risks and decisions and driving stakeholder alignment
• Partner with Brand and Market teams on clienteling initiatives to plan, launch and optimize omnichannel campaigns and automated journeys across email, SMS and WhatsApp
• Coordinate campaign briefs, audiences, segmentation, data requirements, testing, approvals, deployment and post-campaign analysis
• Own the day-to-day CRM contribution to clienteling initiatives, including governance, store campaigns, documentation, Connect.U support, external partner coordination and stakeholder follow-up
• Track and share CRM trends, insights and recommendations for innovations and enhancements to CRM campaigns
• Monitor consumer and campaign performance and deliver reporting, actionable insights and recommendations
• Coordinate quarterly CRM visibility reporting and Looker dashboard support when required
• Drive consistent CRM processes, documentation, training and knowledge sharing
• Scale successful journeys and best practices across brands and markets

Требования

• 5+ Years of relevant experience in Digital Marketing & CRM, ideally in a similar industry
• Customer-centric vision and excellent project management skills
• Process-focused approach to executing multiple responsibilities and deliverables
• Hands-on experience with digital marketing tools, ESP and/or CDP
• Analytical skills and ability to synthesize and analyze data, extract actionable consumer insights and turn them into marketing strategies
• Ability to collaborate cross-functionally and build relationships with teams in other functions or remote offices
• Creative, enthusiastic and passionate approach to creating customer experiences
• Strong presentation-building and storytelling skills
• Excellent written and verbal communication skills
• Fluent English
• Nice to have: Experience with Bloomreach, Spanish

Условия

• Temporary employment
• Competitive compensation and benefits package
• Learning and development opportunities
• Growth opportunities in an international company
• Entrepreneurial, creative and welcoming work culture