Global Head Of - Consumer Data - Barcelona

Jobrapido; Barcelona; Presencial; EUR 110.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Learning & development

International company growth

Competitive compensation & benefits

Descripción de la vacante

Puig is seeking a senior leader to drive the global consumer data program, enabling CRM excellence and omnichannel personalization across brands. You will govern data quality, privacy, and platform governance while partnering with Global CRM, Brands, Markets, and Tech to activate first‑party data.

You will own key data products, scale data-driven insights, and oversee governance, with strong emphasis on stakeholder collaboration and business impact.

Formación

• 12+ years in consumer or digital data management or CRM activation.
• Strong understanding of consumer data usage in CRM, loyalty, retail, and omnichannel.
• SQL proficiency for querying and validating data.
• Experience with marketing automation, loyalty, or clienteling platforms.
• Experience in beauty, luxury, or retail is advantageous.
• Excellent communication and stakeholder management skills.
• Global mindset and cultural adaptability.

Responsabilidades

• Act as business owner for core consumer data products and platforms.
• Define business requirements and translate them for Tech teams.
• Prioritize roadmaps and ensure timely delivery of enhancements.
• Evaluate and integrate new features, channels, and data flows for CRM.
• Lead data governance, ensuring alignment with KPIs and standards.
• Oversee compliance and documentation in Collibra and Confluence.
• Drive continuous improvement of data quality and governance.

Conocimientos

SQL proficiency

Data governance

Data management

Data quality

Stakeholder management

Global mindset

Communication

Influence without authority

Herramientas

Collibra

Confluence

Bloomreach

C360 Datamart

Loyal Guru

Descripción del empleo

In this role you will lead the global consumer data program to enable CRM excellence and omnichannel personalization across Puig’s brands. You’ll govern data quality, privacy, and platform governance, partnering with Global CRM, Brands, Markets, and Tech to activate first‑party data. You’ll own key consumer data products and drive cross‑functional initiatives to scale data‑driven insights and customer journeys. This is a strategic, globally‑oriented role with a strong impact on business outcomes and data maturity.

• entrepreneurial, creative and welcoming work culture
• learning and development opportunities
• international company with growth opportunities
• competitive compensation & benefits package
• Act as business owner for core consumer data products and platforms (C360 Datamart, Bloomreach, Preference Center, Loyal Guru)
• Define business requirements and translate them for Tech teams
• Prioritize roadmaps and ensure timely delivery of enhancements
• Evaluate and integrate new features, channels, and data flows to support CRM and engagement
• Ensure platforms support first‑party data collection, personalization, loyalty growth, and advocacy
• Serve as primary contact for Global CRM, brands, and markets on data tools and capabilities
• Collaborate with Brands, Markets, and cross‑functional teams to align strategies and needs
• Ensure data ecosystem generates actionable insights (dashboards, segmentation, predictive models) and supports governance and adoption
• Lead consumer data governance, ensuring alignment with KPIs and data standards across brands and markets
• Oversee compliance and documentation in Collibra and Confluence
• Drive continuous improvement of data quality and business rule monitoring
• Support change management and adoption of global tools and governance frameworks
• Ensure regulatory compliance (GDPR, consent, retention) across platforms and markets
• Partner with Legal and Privacy to meet standards
• Upskill teams on consumer data management
• 12+ years in consumer or digital data management or CRM activation
• Experience xqziphu in global organizations or transversal teams
• Strong understanding of consumer data usage in CRM, loyalty, retail, and omnichannel
• Solid knowledge of data governance, data management and data quality
• SQL proficiency for querying and validating data
• Experience with marketing automation, loyalty, or clienteling platforms (advantageous)
• Experience in beauty, luxury, or retail (advantageous)
• Excellent communication and stakeholder management skills
• Global mindset and cultural adaptability
• strong communication
• influence without authority
• SQL
• data governance