Enterprise Growth Marketing Strategy Lead

Hp España; Barcelona; On-site; EUR 80,000 - 120,000; Full time

Job summary

HP España is seeking an Enterprise Segment Marketing Strategy Lead to translate business priorities and customer insights into focused marketing strategies that drive growth. You will shape customer journeys, identify audiences, and define plans for global and local markets across the PESO mix.

This role requires strong analytical thinking, cross-functional leadership, and the ability to turn insights into actionable briefs and channel priorities.

Qualifications

• Minimum 5+ years in marketing strategy or related roles in B2B/global environments.
• Proven ability to translate strategy into concrete plans and briefs.
• Strong analytical and storytelling skills to influence senior leaders.
• Experience with cross-functional teams and channel orchestration.

Responsibilities

• Translate business priorities into the segment marketing strategy.
• Define audiences, customer needs, and journeys across the buying cycle.
• Develop annual and quarterly marketing plans with objectives and measures.
• Coordinate cross-functional teams across Media, Communications, Channel, and Creative.

Skills

Marketing strategy

Segment marketing

Growth marketing

Product marketing

Stakeholder management

Education

BA/BS in Marketing, Business, Communications, or related field

Job description

HP España is seeking an Enterprise Segment Marketing Strategy Lead to translate business priorities and customer insights into focused marketing strategies that drive growth. You will shape customer journeys, identify audiences, and define plans for global and local markets across the PESO mix.

This role requires strong analytical thinking, cross-functional leadership, and the ability to turn insights into actionable briefs and channel priorities.