Enterprise Growth Marketing Strategy Lead

Hp Iq; Sant Cugat del Vallès; On-site; EUR 90,000 - 110,000; Full time

Job summary

HP Inc. is seeking an Enterprise Segment Marketing Strategy Lead to translate business priorities into targeted marketing plans and growth initiatives. You will shape the customer journey, identify priority audiences, and define the PESO-driven strategy across global and local markets.

The role requires 5+ years in marketing strategy for B2B, strong analytical skills, and the ability to align cross-functional teams to drive measurable outcomes.

Qualifications

• BA/BS in Marketing, Business, Communications, or related field.
• 5+ years of experience in marketing strategy, segment marketing, growth marketing, product marketing, or a related discipline, ideally in a complex B2B and/or global environment.
• Strong marketing strategy capabilities - able to translate business priorities, market dynamics, and customer insights into clear marketing strategies, priorities, and plans.
• Deep customer and audience understanding - experienced in using research, data, and customer insights to identify audience needs, define customer journeys, and determine where marketing can have the greatest impact.
• Growth mindset - able to identify and prioritize marketing opportunities that can drive awareness, consideration, demand, preference, and ultimately business growth.

Responsibilities

• Translate business strategy into marketing strategy: use segment business priorities, market dynamics, industry trends, customer insights, and performance data to define the marketing strategy, priorities, and areas of focus for the segment.
• Define the marketing job to be done: identify what marketing needs to change, influence, or enable with priority audiences in order to support segment growth - from awareness and consideration through conversion, loyalty, and advocacy.
• Identify marketing growth opportunities: turn customer, category, channel, and competitive insights into opportunities for marketing to increase engagement, consideration, demand, and preference.
• Develop annual and quarterly marketing plans: translate strategy into clear objectives, audiences, priorities, channel roles, initiatives, and measures that guide global and local marketing activation.
• Define priority audiences: segment audiences based on customer value, needs, behaviors, decision dynamics, and the role they play in the buying journey.

Skills

Fluent English

Multitasking

Storytelling

Education

BA/BS in Marketing, Business, Communications, or related field

Job description

HP Inc. is seeking an Enterprise Segment Marketing Strategy Lead to translate business priorities into targeted marketing plans and growth initiatives. You will shape the customer journey, identify priority audiences, and define the PESO-driven strategy across global and local markets.

The role requires 5+ years in marketing strategy for B2B, strong analytical skills, and the ability to align cross-functional teams to drive measurable outcomes.