Senior Manager, Global Marketing Strategy – Planning

HP France SAS; Sant Cugat del Vallès; On-site; EUR 120,000 - 180,000; Full time

Job summary

HP's Personal Systems division seeks a seasoned marketing leader to define and drive the worldwide PS marketing strategy across Enterprise, SMB, Consumer, and Gaming segments. You will lead a cross-functional team to ensure execution aligned with the business-owned 4P plan and adjust to market dynamics and funding realities.

The role demands extensive experience in multi-segment marketing, budget discipline, and data-driven decisions, with strong collaboration with senior executives in a global

Qualifications

• Bachelor's degree in Marketing, Business, Management, or related field; MBA a plus.
• 10+ years in marketing strategy, planning, and/or go-to-market roles with 3+ years in people leadership in a global/matrix environment.
• Experience defining multi-segment marketing strategies (Commercial/B2B, Consumer; Gaming exposure a plus).
• Track record managing large global marketing budgets and implementing allocation and cost-to-serve frameworks.
• Hands-on with closed-loop measurement, brand tracking, and data-driven optimization.
• Comfort with analytics tools (Excel, Power BI) to interrogate data and drive decisions.
• Experience working with senior executives and representing marketing in cross-functional forums.

Responsibilities

• Lead the team that defines the worldwide Personal Systems marketing strategy.
• Orchestrate the execution model across Enterprise, SMB, Consumer, and Gaming segments.
• Define HP's global PS marketing strategy across segments.
• Ensure strategy grounded in customer insights and aligned with the 4P plan.
• Evolve strategy in response to business needs, market dynamics, and funding realities.
• Co-own development of the FY and H2 PS Strategic Marketing Plan.

Skills

Marketing strategy

Go-to-market planning

People leadership

Global/matrix experience

Budget management

Data-driven optimization

Executive communication

Education

Bachelor's degree in Marketing/Business/Management

MBA

Job description

Responsibilities

• Lead the team that defines HP's worldwide Personal Systems marketing strategy.
• Orchestrate the corresponding execution model across Enterprise, SMB, Consumer, and Gaming segments.
• Define HP's global PS marketing strategy across segments.
• Ensure the strategy is grounded in customer & competitive insights, aligned with the Business-owned 4P plan.
• Evolve the strategy in response to business needs, market dynamics, and shifting funding realities.
• Co‑own the development of the FY and H2 PS Strategic Marketing Plan.

Requirements

• Bachelor's degree in Marketing, Business, Management, or related field; MBA a plus.
• 10+ years of progressive experience in marketing strategy, planning, and/or go-to-market roles, with at least 3 years in a people‑leadership role in a global/matrix environment.
• Demonstrated experience defining and leading multi‑segment marketing strategies (Commercial/B2B and Consumer; Gaming exposure a plus).
• Track record managing large global marketing budgets including partner/Alliance funding, and implementing allocation and cost‑to‑serve frameworks.
• Hands‑on experience with closed‑loop measurement, brand preference tracking, and data‑driven optimization.
• Comfort with analytics tools (Excel, Power BI, etc.) to interrogate data and drive decisions.
• Experience working with senior executives (VP/SVP) and representing marketing in cross‑functional executive forums.

Core Competencies

Demonstrates expertise in defining and executing multi‑segment marketing strategies, with a strong focus on data‑driven decision‑making and budget management. Proven ability to lead teams in a global environment while collaborating with senior executives and cross‑functional teams.