EMEA Director of Channel Sales & Distribution

PolyWorks Europa; Sant Cugat del Vallès; On-site; EUR 120,000 - 180,000; Full time

Job summary

PolyWorks Europa seeks a Director of Sales, Distribution – EMEA to lead channel development and drive growth through a strong distributor network. You will build and manage a high-performing team across the region, focusing on strategic partnerships and KPI-driven results.

Reporting to the CRO, you will shape distributor strategies, coordinate cross-functional efforts with product and marketing, and travel regularly to key partners and events to ensure alignment and execution.

Qualifications

• Proven experience in sales leadership within industrial technology or software.
• Strong knowledge of distribution channel management and partner ecosystems.
• Excellent negotiation and cross‑functional collaboration skills.

Responsibilities

• Plan and ensure the execution of strategic actions to support distributors and grow sales according to defined annual targets.
• Define and develop strategic partnerships with distributors, resellers, and OEMs to expand coverage.
• Manage and mentor a network of distributors to optimize performance and coverage.
• Establish KPIs to track sales effectiveness and adjust strategies accordingly.
• Collaborate with Product and Marketing to design joint campaigns and partner enablement materials.
• Lead and mentor the distribution team, prioritizing coaching and timely delivery of tasks.
• Represent the company at industry events and partner meetings; negotiate partnership terms and integration plans.

Skills

Sales leadership

Channel/distribution management

Strategic partnerships

Negotiation

Team leadership

English fluent

Willing to travel

Job description

PolyWorks Europa seeks a Director of Sales, Distribution – EMEA to lead channel development and drive growth through a strong distributor network. You will build and manage a high-performing team across the region, focusing on strategic partnerships and KPI-driven results.

Reporting to the CRO, you will shape distributor strategies, coordinate cross-functional efforts with product and marketing, and travel regularly to key partners and events to ensure alignment and execution.