CRM Campaign Lead - Data-Driven Growth

Publicis Groupe España; Madrid; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Flexible Benefits (Coverflex)

Growth opportunities

Free online training

Partner certifications

Work from anywhere (#WorkYourWorld)

Attractive holidays package

Well-being initiatives

Job summary

Publicis Groupe España is seeking a CRM Manager to lead day-to-day CRM planning and operations for a major beauty client in Spain. You will coordinate cross-functional teams, optimize campaigns, and deliver data-driven insights.

The ideal candidate has 3+ years of hands-on CRM experience, English at C1, advanced Excel skills, and a digital-first mindset. Experience with Adobe Campaign, Salesforce, Dynamics, Hubspot or Braze is a plus.

Qualifications

• Degree in Marketing, Business Administration, or a related field.
• At least 3 years of hands-on CRM experience, managing end-to-end campaigns and collaborating with cross-functional teams.
• High level of English - C1 (spoken and written).
• Advanced Excel skills and attention to detail.

Responsibilities

• Manage and optimize end-to-end CRM campaigns.
• Coordinate teams and processes to ensure smooth campaign delivery.
• Analyze historical data to extract meaningful insights.
• Define CRM strategies, forecast results, and plan upcoming campaigns.
• Deliver monthly performance reports and key metrics.
• Support brand teams with data-driven recommendations.
• Create clear, effective reports and dashboards.

Skills

CRM management

Campaign optimization

Data analysis

English (C1)

Advanced Excel

Education

Marketing/Business degree

Tools

Adobe Campaign

Salesforce

Dynamics

Hubspot

Braze

Job description

Publicis Groupe España is seeking a CRM Manager to lead day-to-day CRM planning and operations for a major beauty client in Spain. You will coordinate cross-functional teams, optimize campaigns, and deliver data-driven insights.

The ideal candidate has 3+ years of hands-on CRM experience, English at C1, advanced Excel skills, and a digital-first mindset. Experience with Adobe Campaign, Salesforce, Dynamics, Hubspot or Braze is a plus.