Global CRM Campaigns Lead - Remote-Friendly & Data-Driven

Publicis Groupe; Madrid; Remote; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Flexible Benefits (Coverflex)

Growth Opportunities

Free Online Training via Marcel

Partner Certifications

Work from anywhere

Attractive holidays package

Well-being programs

Job summary

Publicis Groupe in Madrid is seeking a CRM Manager to lead day-to-day CRM planning and operations for a major beauty client.

You will manage end-to-end campaigns, collaborate with creative, media and analytics teams, and deliver dashboards and reports that guide optimization and growth.

Fluent English and advanced Excel are required, with access to global training programs and flexible benefits.

Qualifications

• Degree in Marketing, Business Administration, or a related field.
• At least 3 years of hands-on CRM experience managing end-to-end campaigns.
• High level of English (C1) spoken and written.
• Advanced Excel skills and strong attention to detail.

Responsibilities

• Manage and optimize end-to-end CRM campaigns.
• Coordinate teams and processes to ensure smooth campaign delivery.
• Analyze historical data to extract meaningful insights.
• Define CRM strategies, forecast results, and plan upcoming campaigns.
• Deliver monthly performance reports and key metrics.
• Support brand teams with data-driven recommendations.
• Create clear, effective reports and dashboards.

Skills

CRM strategy

Data analysis

Advanced Excel

Cross-functional collaboration

English proficiency

Education

Degree in Marketing, Business Administration, or related field

Tools

Adobe Campaign

Salesforce

Dynamics

Hubspot

Braze

Job description

Publicis Groupe in Madrid is seeking a CRM Manager to lead day-to-day CRM planning and operations for a major beauty client.

You will manage end-to-end campaigns, collaborate with creative, media and analytics teams, and deliver dashboards and reports that guide optimization and growth.

Fluent English and advanced Excel are required, with access to global training programs and flexible benefits.