Brand Lead, DACH Markets (SaaS/B2B)

Factorial HR; Barcelona; Presencial; EUR 85.000 - 110.000; Jornada completa

Descripción de la vacante

Factorial is seeking a Brand Manager for the DACH market to own brand strategy and identity in Germany, Austria and Switzerland. You will work with creative, content, product marketing and performance teams to build the long-term brand vision and guide campaigns to be consistent across channels.

This is a senior role with autonomy and ownership, shaping how the DACH market sees Factorial while collaborating closely with regional teams and local agencies to ensure alignment with global standards.

Formación

• 4-5+ years in Brand Management, ideally in B2B or SaaS with DACH exposure.
• Expert German and fluent English.
• Strategic and analytical mindset with market insights to brand direction.
• Proven experience leading campaigns from strategy through execution.
• Strong understanding of visual identity and design responsibility.
• Storytelling and presentation skills for internal and external audiences.

Responsabilidades

• Define the brand strategy for DACH and own positioning and tone of voice with cultural relevance.
• Lead brand campaigns end-to-end with cross-functional teams.
• Own brand guidelines and ensure consistent internal adoption.
• Own the visual and verbal identity in German across web, social, product and offline assets.
• Collaborate with Product Marketing to align brand and product storytelling.
• Measure brand health through awareness, perception and consideration metrics.

Conocimientos

German language

English fluency

Brand management

SaaS exposure

DACH market

Strategic mindset

Campaign leadership

Visual identity

Storytelling

Descripción del empleo

Factorial is seeking a Brand Manager for the DACH market to own brand strategy and identity in Germany, Austria and Switzerland. You will work with creative, content, product marketing and performance teams to build the long-term brand vision and guide campaigns to be consistent across channels.

This is a senior role with autonomy and ownership, shaping how the DACH market sees Factorial while collaborating closely with regional teams and local agencies to ensure alignment with global standards.