Brand Manager DACH Market

Factorial; Barcelona; On-site; EUR 70,000 - 95,000; Full time

Job summary

Factorial is seeking a Brand Manager for the DACH market to own the brand strategy and identity across Germany, Austria and Switzerland. You will guide campaigns with creative, content, product marketing and performance teams, driving a long-term brand vision with autonomy and ownership in a senior role.

You will work with cross-functional partners to ensure consistent brand expression and measurable impact on awareness and perception in the DACH region.

Qualifications

• Must be expert in German and fluent in English.
• 4–5+ years in Brand Management, with DACH market exposure.
• Translate market insights into a clear brand direction.
• Proven experience leading campaigns end-to-end.
• Strong visual identity and design briefing skills.
• Excellent storytelling and presentation abilities.

Responsibilities

• Define the brand strategy for DACH and localize voice.
• Lead end-to-end brand campaigns with cross-functional teams.
• Own brand guidelines and ensure consistent application.
• Own visual and verbal identity in German across channels.
• Partner with Product Marketing for aligned positioning.
• Measure brand health and identify growth opportunities.

Skills

German proficiency

English fluency

Brand management

Campaign leadership

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Job description

At Factorial, we're looking for a Brand Manager – DACH Market to own how Factorial shows up in Germany, Austria and Switzerland. Brand is core to how we connect with our customers and stand out in a crowded market, and this role is essential to elevate the business as we keep growing our presence in the region.

Our Marketing team tells the Factorial story in a way that truly resonates, bringing the right people to us and inspiring them to join the journey. If you're a creative thinker who loves turning bold ideas into campaigns that move people, you'll feel right at home.

About The Role

As Brand Manager for DACH, you will own and elevate Factorial's brand strategy, positioning and identity in the region. Working closely with creative, content, product marketing and performance teams, you will build the long‑term brand vision and also do the day‑to‑day work of guiding campaigns and creative to make sure the brand shows up consistently everywhere. This is a senior role with significant autonomy and ownership, and a direct impact on how the DACH market sees Factorial.

What Will You Be Doing

• Define the brand strategy for DACH. Positioning and tone of voice with real cultural and linguistic relevance - not a translation of what we do elsewhere.
• Lead brand campaigns end-to-end. From concept to execution, together with creative, content and performance.
• Own the brand guidelines and champion them internally. Marketing, product, sales: everyone should know what we sound like and represent it the same way.
• Own the visual and verbal identity in German. Web, social, product and offline, with local agencies and designers you brief and hold to your standard.
• Partner with Product Marketing. So brand and product positioning tell the same story across every go-to-market in Germany, Austria and Switzerland.
• Know the market and measure the brand. Competitor and customer research to spot opportunities early, and brand health metrics (awareness, perception, consideration) to prove what's working.

Your profile

• Expert/ proficient -level German and fluent English is a must! You build the brand in German and run your internal life in English.
• 4-5+ years in Brand Management, ideally in B2B or SaaS, with real exposure to the DACH market.
• Strategic and analytical mindset. You translate market insights into a clear brand direction, not a mood board.
• Proven experience leading campaigns from strategy through execution. You have done both halves of the job.
• Solid grip on visual identity and design principles. You brief creative properly and tell good work from almost-good work.
• Storytelling and presentation superpowers. You can sell an idea internally as well as externally.
• Change is the constant. Things move fast here and you would rather build than wait for the process to exist.

About Factorial

At Factorial, we're building the leading AI Business Management Software for companies of all sizes. Our platform centralizes key workflows across HR, Finance, Talent, Operations, and IT, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people. With over 1,500 employees across Europe, Asia, Africa, and America. We are one of Europe’s fastest-growing SaaS companies, proudly headquartered in Barcelona. If you're excited to shape the future of business management technology, we’d love to meet you.

We believe in diverse talent: we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

We believe in inclusion: we are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Our values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Want to learn more about us? Check our website!