B2B Marketing Strategist – Spain

Zoomlion; Comunidad de Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

Zoomlion is seeking a marketing professional to lead the Spain region. You will develop and execute strategic plans, coordinate campaigns, manage events and product launches, and support dealers with localized marketing tools and materials.

You will drive content, CRM, and market intelligence activities, ensuring alignment with sales goals and maintaining strong cross-functional collaboration across Spain and with the Benelux network where applicable.

Formación

• Bachelor’s or Master’s degree in Marketing, Business Administration or related field.
• 3–5 years of experience in B2B marketing.
• Experience with trade fairs and product launches is strongly preferred.
• Strong understanding of the Spain market and business culture.
• Excellent communication skills in Spanish and English.
• Analytical mindset with experience in CRM and marketing performance tracking.
• Proactive, structured and hands-on personality.

Responsabilidades

• Develop and execute the annual Spain Region marketing plan aligned with sales objectives.
• Define target segments and positioning per product line.
• Coordinate marketing calendar including trade fairs, product launches and campaigns.
• Plan and execute online and offline campaigns.
• Manage LinkedIn presence and digital content strategy.
• Coordinate email campaigns and lead nurturing workflows.
• Track campaign performance and ROI.
• Organize participation in industry exhibitions and follow-up leads.

Conocimientos

Communication in Spanish & English

CRM experience

Marketing performance tracking

Analytical mindset

Proactive, structured & hands-on

Educación

Bachelor’s or Master’s degree in Marketing or related field

Descripción del empleo

Zoomlion is seeking a marketing professional to lead the Spain region. You will develop and execute strategic plans, coordinate campaigns, manage events and product launches, and support dealers with localized marketing tools and materials.

You will drive content, CRM, and market intelligence activities, ensuring alignment with sales goals and maintaining strong cross-functional collaboration across Spain and with the Benelux network where applicable.