Marketing Specialist

Zoomlion; Comunidad de Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

Zoomlion is seeking a marketing professional to lead the Spain region. You will develop and execute strategic plans, coordinate campaigns, manage events and product launches, and support dealers with localized marketing tools and materials.

You will drive content, CRM, and market intelligence activities, ensuring alignment with sales goals and maintaining strong cross-functional collaboration across Spain and with the Benelux network where applicable.

Formación

• Bachelor’s or Master’s degree in Marketing, Business Administration or related field.
• 3–5 years of experience in B2B marketing.
• Experience with trade fairs and product launches is strongly preferred.
• Strong understanding of the Spain market and business culture.
• Excellent communication skills in Spanish and English.
• Analytical mindset with experience in CRM and marketing performance tracking.
• Proactive, structured and hands-on personality.

Responsabilidades

• Develop and execute the annual Spain Region marketing plan aligned with sales objectives.
• Define target segments and positioning per product line.
• Coordinate marketing calendar including trade fairs, product launches and campaigns.
• Plan and execute online and offline campaigns.
• Manage LinkedIn presence and digital content strategy.
• Coordinate email campaigns and lead nurturing workflows.
• Track campaign performance and ROI.
• Organize participation in industry exhibitions and follow-up leads.

Conocimientos

Communication in Spanish & English

CRM experience

Marketing performance tracking

Analytical mindset

Proactive, structured & hands-on

Educación

Bachelor’s or Master’s degree in Marketing or related field

Descripción del empleo

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute the annual Spain Region marketing plan aligned with sales objectives.
• Define target segments and positioning per product line.
• Coordinate marketing calendar including trade fairs, product launches and campaigns.

2. Campaign Management

• Plan and execute online and offline campaigns.
• Manage LinkedIn presence and digital content strategy.
• Coordinate email campaigns and lead nurturing workflows.
• Track campaign performance and ROI.

3. Trade Fairs & Events

• Organize participation in industry exhibitions (e.g. Infra Relatiedagen, TKD).
• Coordinate stand design, promotional materials and local communication.
• Ensure effective follow-up process for event-generated leads.

4. Product Launch Support

• Coordinate local market introduction of new machines.
• Prepare brochures, spec sheets and promotional materials in Spanish.
• Support dealer network with launch kits and marketing tools.

5. Dealer Marketing Support

• Develop co-marketing initiatives with dealers.
• Provide branded materials and local adaptation support.
• Ensure brand consistency across the Benelux network.

6. Content & Communication

• Develop case studies and customer references.
• Create press releases and maintain relations with industry media.
• Maintain local website content and ensure up-to-date product information.

7. Market Intelligence

• Conduct structured market analysis on competition, pricing trends and customer needs.
• Provide periodic market reports to Sales Director.
• Support demand forecasting through market data analysis.

8. CRM & Lead Management

• Manage marketing-generated leads in CRM.
• Qualify leads before handover to Sales.
• Monitor lead conversion funnel performance.

What This Role Is NOT

• No direct sales targets
• No cold calling
• No key account ownership
• No revenue responsibility

Sales execution remains with Account Managers.

Profile & Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration or related field.
• 3–5 years of experience in B2B marketing, preferably in industrial machinery, construction equipment or technical industries.
• Experience with trade fairs and product launches is strongly preferred.
• Strong understanding of the Spain market and business culture.
• Excellent communication skills in Spanish and English.
• Analytical mindset with experience in CRM and marketing performance tracking.
• Proactive, structured and hands-on personality.