B2B Growth Lead - Student Housing in Spain

Greystar; Madrid; On-site; EUR 70,000 - 90,000; Full time

Job summary

Greystar is seeking a Sales Manager, B2B in Madrid to drive commercial growth across student housing and flex living assets. You will develop and execute the B2B strategy, building partnerships with corporates, relocation agencies, universities, and other institutional clients, while leading a small team and remaining hands-on in business development.

The role demands a proven B2B sales track record in real estate or hospitality, fluency in Spanish and English, and strong negotiation and

Qualifications

• Proven experience in B2B sales, business development, or key account management in hospitality or real estate.
• Fluent in Spanish and English.
• Proven track record of closing partnerships and generating revenue in a B2B environment.
• Experience in real estate, hospitality, mobility, or related sectors is a strong plus.
• Previous experience managing a team, with the ability to coach and drive performance.
• Strong commercial mindset with a focus on results and impact.
• Ability to operate both strategically and hands-on (hunter + manager profile).
• Excellent negotiation and stakeholder management skills.
• Highly structured, with strong pipeline and process management capabilities.
• Analytical mindset, comfortable working with data and performance metrics.
• Experience with CRM tools.

Responsibilities

• Define and execute the B2B commercial strategy across student and flex living assets.
• Identify, target, and close partnerships with key accounts (corporates, universities, relocation agencies, etc.).
• Build and manage a strong pipeline of high-value B2B opportunities.
• Develop tailored solutions for clients based on their accommodation needs.
• Drive occupancy and revenue growth through B2B channels.
• Monitor performance, conversion rates, and pipeline health.
• Ensure alignment with overall commercial targets and asset strategy.
• Lead, coach, and develop a team of 2 B2B sales profiles.
• Set clear targets and ensure performance tracking.
• Foster a high-performance, ownership-driven culture.
• Work closely with B2C sales, marketing, and operations teams.
• Align B2B initiatives with leasing strategy and asset priorities.
• Share market insights and client feedback to improve positioning and offering.
• Implement structured sales processes and pipeline management.
• Ensure proper use of CRM tools (e.g. Yardi or similar).
• Experience with CRM tools

Skills

B2B sales

Business development

Key account management

Team leadership

Negotiation

Pipeline management

CRM tools

Yardi

Tools

CRM tools

Yardi

Job description

Greystar is seeking a Sales Manager, B2B in Madrid to drive commercial growth across student housing and flex living assets. You will develop and execute the B2B strategy, building partnerships with corporates, relocation agencies, universities, and other institutional clients, while leading a small team and remaining hands-on in business development.

The role demands a proven B2B sales track record in real estate or hospitality, fluency in Spanish and English, and strong negotiation and