Sales Manager, B2B

Greystar; Madrid; On-site; EUR 60,000 - 90,000; Full time

Job summary

Greystar Worldwide, LLC in Madrid is seeking a Sales Manager, B2B to drive commercial growth across student housing and flex living portfolio in Spain. You will lead partnerships with corporates, universities, relocation agencies, and other institutional clients; manage a small 2-person B2B sales team while personally closing key deals.

You will develop and execute the B2B strategy, build a strong pipeline, align with leasing and asset priorities, and collaborate with B2C sales, marketing, and

Qualifications

• Proven experience in B2B sales or business development in real estate or hospitality.
• Demonstrated ability to close partnerships and generate revenue.
• Experience managing a small sales team is preferred.
• Fluent in Spanish and English.

Responsibilities

• Define and execute the B2B commercial strategy across assets.
• Identify and close partnerships with corporates, universities, and relocation agencies.
• Build and manage a strong pipeline of high-value opportunities.
• Develop tailored client solutions based on accommodation needs.
• Drive occupancy and revenue growth through B2B channels.
• Lead and coach a 2-person B2B sales team.

Skills

B2B sales

Business development

Key account management

Spanish language

English language

Team leadership

Negotiation

Strategic thinking

Hunter mindset

CRM proficiency

Tools

CRM tools

Job description

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Sales Manager, B2B is the owner of driving commercial growth across our student housing and flex living portfolio in Spain. This role will be responsible for developing and executing the B2B commercial strategy, focusing on partnerships with companies, relocation agencies, universities, and other institutional clients. You will lead a team while also remaining hands-on in business development, playing a key role in scaling demand and unlocking new revenue streams.

JOB DESCRIPTION

Key Role Responsibilities:

• Define and execute the B2B commercial strategy across student and flex living assets
• Identify, target, and close partnerships with key accounts (corporates, universities, relocation agencies, etc.)
• Build and manage a strong pipeline of high-value B2B opportunities
• Develop tailored solutions for clients based on their accommodation needs
• Drive occupancy and revenue growth through B2B channels
• Monitor performance, conversion rates, and pipeline health
• Ensure alignment with overall commercial targets and asset strategy
• Lead, coach, and develop a team of 2 B2B sales profiles
• Set clear targets and ensure performance tracking
• Foster a high-performance, ownership-driven culture
• Work closely with B2C sales, marketing, and operations teams
• Align B2B initiatives with leasing strategy and asset priorities
• Share market insights and client feedback to improve positioning and offering
• Implement structured sales processes and pipeline management
• Ensure proper use of CRM tools (e.g. Yardi or similar)

Experience & Skills:

• Proven experience in B2B sales, business development, or key account management in hospitality or real estate
• Fluent in Spanish and English
• Proven track record of closing partnerships and generating revenue in a B2B environment
• Experience in real estate, hospitality, mobility, or related sectors is a strong plus
• Previous experience managing a team, with the ability to coach and drive performance
• Strong commercial mindset with a focus on results and impact
• Ability to operate both strategically and hands-on (hunter + manager profile)
• Excellent negotiation and stakeholder management skills
• Highly structured, with strong pipeline and process management capabilities
• Analytical mindset, comfortable working with data and performance metrics
• Experience with CRM tools

Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to [e-mail].