AI-Driven MarTech Scale PM — Grow Paid Channels

Preply; Barcelona; Presencial; EUR 95.000 - 125.000; Jornada completa

Descripción de la vacante

Preply is seeking a Senior Product Manager for MarTech Scale to lead platform initiatives that scale our marketing channels through automation, AI, and data-driven decisions.

You will partner with engineering, data, and marketing to deliver multi-channel solutions and open new acquisition avenues. Own end-to-end product lifecycle from vision to launch and impact, shaping how marketing technology enables growth.

Formación

• 5+ years of hands-on experience in Performance Marketing channel management for a high-traffic consumer site OR product management in marketing technology.
• Experience with SEM, Display, Affiliates and emerging channels.
• Knowledge of SEO in an AI-first world and data-driven decision processes.

Responsabilidades

• Scale paid acquisition channels by building automated, data-driven products for SEM, Display, Affiliates, and emerging channels
• Own the SEM platform from discovery to bidding, structure, and ad copy generation, driving always-on optimization
• Develop AI-powered marketing automation for Display across languages/regions and automate channel management for Display and Affiliates
• Collaborate with channel owners to identify leverage points and turn them into repeatable products
• Lead AI-native marketing initiatives and cross-functional platform architecture to deliver measurable business impact

Conocimientos

Performance marketing

Product management in marketing tech

MarTech/AdTech knowledge

SEO knowledge

Data-driven decision making

AI/machine learning awareness

Herramientas

Google Ads

Meta Ads APIs

GTM (Google Tag Manager)

SEO tooling

Segment

Descripción del empleo

Preply is seeking a Senior Product Manager for MarTech Scale to lead platform initiatives that scale our marketing channels through automation, AI, and data-driven decisions.

You will partner with engineering, data, and marketing to deliver multi-channel solutions and open new acquisition avenues. Own end-to-end product lifecycle from vision to launch and impact, shaping how marketing technology enables growth.