Agency Growth Lead — Spain (Long-Tail & Mid-Market)

TikTok; Madrid; On-site; EUR 70,000 - 90,000; Full time

Job summary

TikTok is seeking an experienced Agency Partnerships Manager to drive the expansion of long-tail and mid-market advertisers across Spain’s top media agency groups (Big6). In this role, you will work cross-agency to unlock incremental growth opportunities, scaling TikTok’s advertising solutions across a broader base of advertisers.

You will play a key role in developing scalable programs, strategic initiatives, and education frameworks that enable agencies to activate and grow their broader

Qualifications

• Experience in performance marketing, digital marketing, or roles involving agency-facing strategy and consulting.
• Strong consultative sales and/or marketing skills, with solid understanding of the agency landscape.
• Fluent oral and/or written fluency in Spanish and English is required to communicate with international teams.

Responsibilities

• Drive the growth strategy for long-tail and mid-market advertisers across the portfolio of Spain’s top media agency groups (Big6).
• Partner with multiple agencies to unlock incremental revenue opportunities within their broader client portfolios.
• Develop and execute scalable programs and strategic initiatives to accelerate TikTok adoption among long-tail advertisers.
• Identify structural growth opportunities within agency portfolios and design activation plans to unlock them.
• Create, test, and scale educational initiatives that empower agencies to position TikTok as a key growth platform for emerging and mid-sized advertisers.
• Collaborate cross-functionally with sales, marketing, and product teams to improve solutions tailored to long-tail advertiser needs.
• Track and analyse revenue performance across the long-tail segment within agency portfolios and identify areas for growth.
• Shape and strengthen TikTok’s narrative as a scalable growth platform for advertisers of all sizes in the Spanish market.
• Meet and exceed revenue targets tied to the growth of the agency long-tail segmen

Skills

Performance marketing

Agency-facing strategy

Consultative sales

Growth opportunities identification

Cross-functional collaboration

Job description

TikTok is seeking an experienced Agency Partnerships Manager to drive the expansion of long-tail and mid-market advertisers across Spain’s top media agency groups (Big6). In this role, you will work cross-agency to unlock incremental growth opportunities, scaling TikTok’s advertising solutions across a broader base of advertisers.

You will play a key role in developing scalable programs, strategic initiatives, and education frameworks that enable agencies to activate and grow their broader