Agency Partnerships Manager - Global Business Solutions

TikTok; Madrid; On-site; EUR 70,000 - 90,000; Full time

Job summary

TikTok is seeking an experienced Agency Partnerships Manager to drive the expansion of long-tail and mid-market advertisers across Spain’s top media agency groups (Big6). In this role, you will work cross-agency to unlock incremental growth opportunities, scaling TikTok’s advertising solutions across a broader base of advertisers.

You will play a key role in developing scalable programs, strategic initiatives, and education frameworks that enable agencies to activate and grow their broader

Qualifications

• Experience in performance marketing, digital marketing, or roles involving agency-facing strategy and consulting.
• Strong consultative sales and/or marketing skills, with solid understanding of the agency landscape.
• Fluent oral and/or written fluency in Spanish and English is required to communicate with international teams.

Responsibilities

• Drive the growth strategy for long-tail and mid-market advertisers across the portfolio of Spain’s top media agency groups (Big6).
• Partner with multiple agencies to unlock incremental revenue opportunities within their broader client portfolios.
• Develop and execute scalable programs and strategic initiatives to accelerate TikTok adoption among long-tail advertisers.
• Identify structural growth opportunities within agency portfolios and design activation plans to unlock them.
• Create, test, and scale educational initiatives that empower agencies to position TikTok as a key growth platform for emerging and mid-sized advertisers.
• Collaborate cross-functionally with sales, marketing, and product teams to improve solutions tailored to long-tail advertiser needs.
• Track and analyse revenue performance across the long-tail segment within agency portfolios and identify areas for growth.
• Shape and strengthen TikTok’s narrative as a scalable growth platform for advertisers of all sizes in the Spanish market.
• Meet and exceed revenue targets tied to the growth of the agency long-tail segmen

Skills

Performance marketing

Agency-facing strategy

Consultative sales

Growth opportunities identification

Cross-functional collaboration

Job description

Responsibilities

TikTok Agency partners work with the world’s leading media agencies to help brands of all sizes connect with communities and drive business impact on the platform. Our innovative, high-impact advertising solutions enable advertisers to create authentic experiences while unlocking measurable growth.

TikTok is seeking an experienced Agency Partnerships Manager to drive the expansion of long-tail and mid-market advertisers across the portfolio of Spain’s top media agency groups (Big6). In this role, you will work cross-agency to unlock incremental growth opportunities, scaling TikTok’s advertising solutions across a broader base of advertisers. You will play a key role in developing scalable programs, strategic initiatives, and education frameworks that enable agencies to successfully activate and grow their broader client portfolios on TikTok. Working in close partnership with Agency Partnership Managers across the Big6 groups, you will help identify untapped opportunities and design initiatives that accelerate adoption and investment from long-tail advertisers. This role is ideal for someone with a strong entrepreneurial spirit, capable of identifying growth opportunities across complex agency ecosystems, turning insights into action, and building scalable strategies that drive measurable business impact.

• Drive the growth strategy for long-tail and mid-market advertisers across the portfolio ofSpain’s top media agency groups (Big6)
• Partner with multiple agencies to unlock incremental revenue opportunities within their broader client portfolios
• Develop and execute scalable programs and strategic initiatives to accelerate TikTok adoption among long-tail advertisers
• Identify structural growth opportunities within agency portfolios and design activation plans to unlock them
• Create, test, and scale educational initiatives that empower agencies to position TikTok as a key growth platform for emerging and mid-sized advertisers
• Collaborate cross-functionally with sales, marketing, and product teams to improve solutions tailored to long-tail advertiser needs
• Track and analyse revenue performance across the long-tail segment within agency portfolios and identify areas for growth
• Shape and strengthen TikTok’s narrative as a scalable growth platform for advertisers of all sizes in the Spanish market
• Meet and exceed revenue targets tied to the growth of the agency long-tail segmen

Qualifications

Minimum Qualifications

• Experience in performance marketing, digital marketing, or roles involving agency-facing strategy and consulting
• Strong consultative sales and/or marketing skills, with solid understanding of the agency landscape
• Experience identifying scalable growth opportunities across multiple clients or portfolios
• Proven ability to develop strategic initiatives that drive adoption across a broader client base
• Fluent oral and/or written fluency in Spanish and English is required to communicate directly with stakeholders across international teams

Preferred Qualifications

• Entrepreneurial mindset: resourceful, self-driven, and able to generate incremental growth beyond standard targets
• Strong analytical skills, with the ability to identify patterns and prioritize growth opportunities within complex portfolios
• Demonstrated track record of achieving and exceeding revenue goals
• Experience working with agency groups or managing multi-client portfolios
• Proven ability to advise and influence senior-level executives and agency stakeholders

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We are resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.