Senior Merchant Growth Lead, Spain

TikTok; Madrid; On-site; EUR 90,000 - 140,000; Full time

Job summary

TikTok is seeking a senior business development leader in Madrid to drive merchant growth for TikTok Shop in Spain. This role will own recruitment, incubation, and partner enablement, coordinating cross‑functional teams to build a scalable growth engine for merchants.

The ideal candidate brings deep e‑commerce expertise, strategic judgment, hands‑on leadership, and a track record of delivering measurable results in fast‑paced environments. Fluency in Spanish, plus Chinese preferred.

Qualifications

• Bachelor’s degree or above.
• 5+ years of work experience, including 3+ years of team management.
• Solid e-commerce background with merchant recruitment, incubation or partner management.
• Proven ability to work with cross‑functional teams across product, operations, marketing.
• Strong data‑driven mindset and ownership culture.

Responsibilities

• Define Spain merchant growth strategy across recruitment, onboarding, activation and lifecycle incubation.
• Build and manage outsourced merchant incubation operating model with KPIs and governance.
• Recruit, onboard and manage TikTok Shop Partners and service providers for Spain market.
• Lead merchant‑facing ToB marketing including content and campaigns to drive recruitment and activation.

Skills

Spanish

Chinese

Leadership

Data-driven

Stakeholder mgmt

Communication

Strategic thinking

Education

Bachelor’s degree or above

Job description

TikTok is seeking a senior business development leader in Madrid to drive merchant growth for TikTok Shop in Spain. This role will own recruitment, incubation, and partner enablement, coordinating cross‑functional teams to build a scalable growth engine for merchants.

The ideal candidate brings deep e‑commerce expertise, strategic judgment, hands‑on leadership, and a track record of delivering measurable results in fast‑paced environments. Fluency in Spanish, plus Chinese preferred.