Global Agency Partnerships Lead

TikTok; Madrid; On-site; EUR 70,000 - 110,000; Full time

Job summary

TikTok is seeking an Agency Partner Manager in Madrid to lead relationships with media agencies and drive growth across strategic client accounts. You will respond to RFPs, develop custom ideas, and deliver up-sell opportunities while managing budgets and campaign performance.

The role requires expertise in the full digital funnel, strong cross‑functional leadership, and the ability to translate data into compelling business cases for strategic planners.

Qualifications

• Experience in digital media sales, ad tech, or programmatic advertising, with experience specifically managing holding company relationships.
• Proven track record of navigating, presenting to, and influencing C-level executives (e.g. Investment Officers, Heads of Digital, Agency CEOs).
• Experience managing a multi‑million dollar book of business and a history of successfully negotiating complex Joint Business Plans (JBPs) and trading agreements.
• Subject matter expertise in the full digital funnel—specifically auction/biddable media, performance marketing metrics, and social commerce solutions (e.g., TikTok Shop).
• Ability to translate complex platform data, audience insights, and cultural trends into compelling business cases for strategic planners.
• Demonstrated ability to lead and collaborate across internal matrixed teams, specifically partnering with Client Solutions Managers (CSMs), Product, Ad Operations, and Marketing.

Responsibilities

• Establish and manage client relationships with media agencies
• Develop and execute a customer-led growth strategy
• Respond to inbound RFPs, proactively develop custom ideas, and deliver up-sell and always on opportunities for your clients
• Bid optimisation, budget management / pacing management
• Build a pipeline of revenue
• Retain and grow revenue from advertisers
• Provide clients with the highest level of sales and customer service
• Collaborate with internal teams globally across product, marketing, legal and engineering
• Carry out health checks on campaigns to ensure they are set up and running as per best practice and optimised to meet or exceed pre‑agreed benchmarks and targets
• Facilitate clients' ad campaigns from start to finish
• Manage internal account operations including account set up etc.
• Conduct live platform demonstrations
• Plan and build compelling storylines and data‑driven presentations that are customised for clients' business and problems
• Brainstorm, identify and implement advertising solutions on TikTok to deliver measurable results for clients
• Serve as an external TikTok product consultant

Skills

Agency relations

C-level negotiation

Multi-million revenue

Digital media

Cross-functional leadership

Data storytelling

Job description

TikTok is seeking an Agency Partner Manager in Madrid to lead relationships with media agencies and drive growth across strategic client accounts. You will respond to RFPs, develop custom ideas, and deliver up-sell opportunities while managing budgets and campaign performance.

The role requires expertise in the full digital funnel, strong cross‑functional leadership, and the ability to translate data into compelling business cases for strategic planners.