Acquisition Manager - Digital Growth for Basketball Fans

Euroleague Properties SA; Barcelona; On-site; EUR 55,000 - 85,000; Full time

Job summary

Euroleague Properties SA is seeking an Acquisition Manager to grow the digital fanbase across website, app, EuroLeague TV and Fantasy. You will own the acquisition mix, plan full-funnel campaigns and optimize Paid, Social, Organic, Direct, SEO, ASO and Affiliate channels to convert audiences into engaged users.

Based in Barcelona, the role collaborates with Product, Data and Commercial teams to balance CAC, ROAS and LTV while managing budgets and agencies. Fluent English required.

Qualifications

• 2+ years' experience in digital acquisition or growth marketing.
• Proven experience in Paid Media and SEO.
• Experience running full-funnel campaigns across awareness, consideration and performance.
• Strong command of GA4, Meta Ads, Google Ads and attribution tools; advanced Excel.
• Fluent professional English; analytical and test-and-learn mindset.

Responsibilities

• Acquire and own the annual and seasonal acquisition plan aligned with goals.
• Plan and run integrated campaigns across awareness, consideration and performance.
• Plan, launch and optimise campaigns on Google Ads, Meta, TikTok, YouTube and programmatic.
• Turn social reach into sign-ups via paid amplification and creator activations.
• Maximise organic/direct traffic through landing pages and web-to-app journeys.
• Lead ASO and GEO to grow app visibility in app stores and search.
• Develop affiliate and co-marketing programmes with partners.
• Manage budget and reallocate spend based on CAC, ROAS and LTV.
• Define attribution, dashboards; run A/B and incrementality tests.
• Coordinate with internal teams, agencies and vendors; report results weekly.

Skills

Digital acquisition

Paid media

SEO

GA4

Google Ads

Meta Ads

Excel

English

Tools

GA4

Google Ads

Meta Ads

Screaming Frog

Semrush

Ahrefs

Job description

Euroleague Properties SA is seeking an Acquisition Manager to grow the digital fanbase across website, app, EuroLeague TV and Fantasy. You will own the acquisition mix, plan full-funnel campaigns and optimize Paid, Social, Organic, Direct, SEO, ASO and Affiliate channels to convert audiences into engaged users.

Based in Barcelona, the role collaborates with Product, Data and Commercial teams to balance CAC, ROAS and LTV while managing budgets and agencies. Fluent English required.