Digital Growth & Acquisition Lead for Sports Subscriptions

Euroleague Ventures SA; Barcelona; On-site; EUR 42,000 - 66,000; Full time

Job summary

Euroleague Ventures SA in Barcelona is seeking an Acquisition Manager to grow Euroleague Basketball's registered fans and subscribers by delivering efficient, scalable acquisition across digital channels. You will plan full-funnel campaigns and manage paid, social, organic, direct, SEO, ASO and affiliate activities.

You will work with Product, Data, Content and Commercial teams to turn a global audience into known, engaged users, optimise budgets, and report weekly results with clear

Qualifications

• 2+ years in digital acquisition or growth marketing with multiple channels and a budget.
• Proven experience in Paid Media and SEO.
• Experience running full-funnel campaigns across awareness, consideration and performance.
• Strong GA4, Meta Ads, Google Ads and attribution tools; advanced Excel.
• Fluent professional English.
• Analytical, test-and-learn mindset with strong business judgement (LTV, CAC, ROAS).
• Excellent communication and organisational skills to work with diverse stakeholders.

Responsibilities

• Define and execute annual and seasonal acquisition plan aligned with calendar (Regular Season, Playoffs, Final Four).
• Plan and run integrated campaigns across awareness, consideration and performance with clear objectives and KPIs.
• Plan, launch and optimise campaigns on Google Ads, Meta, TikTok, YouTube and programmatic to drive registrations, app installs and EuroLeague TV subscriptions.
• Turn the reach of official social channels into sign-ups through paid amplification, lead ads and creator activations.
• Maximise conversion of organic and direct traffic through landing pages, web-to-app journeys and owned acquisition assets.
• Lead content, multilingual SEO and GEO initiatives to grow visibility in AI-driven search.
• Manage affiliates and partnerships with clubs, broadcasters, sponsors and media partners.
• Budget and performance: reallocate spend across channels based on CAC, ROAS and LTV.
• Measurement and testing: define attribution, tracking and dashboards; plan A/B and incrementality tests.
• Coordinate internal teams, agencies and vendors; report weekly and monthly results with clear recommendations.

Skills

Digital acquisition

Paid Media

SEO

GA4

Google Ads

Meta Ads

Excel

Attribution tools

A/B testing

Budget management

Tools

GA4

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

Semrush

Ahrefs

Screaming Frog

AppsFlyer/Adjust

Google Tag Manager

Google Search Console

Job description

Euroleague Ventures SA in Barcelona is seeking an Acquisition Manager to grow Euroleague Basketball's registered fans and subscribers by delivering efficient, scalable acquisition across digital channels. You will plan full-funnel campaigns and manage paid, social, organic, direct, SEO, ASO and affiliate activities.

You will work with Product, Data, Content and Commercial teams to turn a global audience into known, engaged users, optimise budgets, and report weekly results with clear