Digital Sales & Performance Lead

MET Group; Madrid; On-site; EUR 90,000 - 130,000; Full time

Job summary

MET Group in Madrid is launching a Spain-focused digital growth engine within its MET Retail unit. You will own paid acquisition, website/app conversion, and referrals to drive new customer growth and scale across markets.

Reporting to the Growth Director, the role demands 6–8 years of digital-first B2C growth experience, strong analytics, and fluency in Spanish and English; you will design lifecycle journeys and experiments to define the market playbook and enable expansion.

Qualifications

• 6–8 years of digital-first B2C growth experience in energy or utilities.
• Experience scaling a playbook across markets.
• Strong analytics and attribution experience.
• Experience defining lifecycle/CRM journeys.
• Fluent in Spanish and English.

Responsibilities

• Own paid acquisition end to end across search, social, and comparison-site listings.
• Own website and app conversion including signup flow and cart abandonment.
• Own the referral channel with incentives and tracking.
• Own experimentation end to end: A/B tests and readouts.
• Define lifecycle journey requirements for onboarding, upsell and churn-prevention.
• Document the acquisition playbook for future markets.

Skills

Digital growth

Attribution

Lifecycle CRM

Cross-market scaling

B2C growth

Spanish fluency

English fluency

Job description

MET Group is an integrated European energy company headquartered in Switzerland, active across the full value chain - generation, storage, LNG, trading and sales. Present in 24 countries and 33 national energy markets, MET combines large-scale trading with a growing portfolio of renewable and flexible assets. In 2025 the group generated €28.6 billion in consolidated revenue.

MET Retail is a new chapter for the group: bringing energy directly to households. We're building a technology-driven retail platform for power and gas, with a digital, customer-first model. One model, built to scale across Europe. We're a small international team, and there's a lot to build. Join us on this exciting journey and you'll help shape how this company works, with real ownership from day one.

Job Description

Mission
Reporting to the Growth Director, own the direct digital channel — traffic, funnel and conversion. Build the digital acquisition engine for the Spain launch and the playbook that scales it to subsequent markets.

Scope
Spain at launch; multi-market as the venture expands. The role is central in scope: one digital engine serving all markets, based in Madrid.

• Own paid acquisition end to end: search, social, comparison-site listings — budget, targeting, creative testing, optimisation
• Own website and app conversion: the signup flow, A/B testing roadmap, cart-abandon recovery, campaign landing pages
• Own the referral channel: mechanics, incentives, tracking — build referral into a growing share of new customers
• Own experimentation end to end: A/B and proposition testing across segments, messages and channels — test design, attribution and readout. Your reads steer the budget
• Define lifecycle journey requirements — onboarding, upsell, churn-prevention, abandon-recovery — specifying triggers, segments and success metrics for the CRM team to build
• Define funnel requirements into the digital team, working with the business Product Owner
• Document the acquisition playbook as a replicable asset for the markets that come next

Qualifications

• 6–8 years digital-first B2C growth experience gained in energy or utilities. Another regulated switching market, fintech and subscription backgrounds could be also considered
• Experience operating across markets or scaling a playbook internationally is highly appreciated
• Strong analytical depth: comfortable owning attribution and experiment design.
• Experience specifying lifecycle/CRM journeys
• Fluent Spanish and English

Additional Information

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