Growth & Content Distribution Manager

Euroleague Ventures SA; Barcelona; On-site; EUR 65,000 - 85,000; Full time

Job summary

EuroLeague Basketball is seeking a Growth & Content Distribution Manager to maximize the reach and impact of its content across digital platforms. You will drive audience growth strategies, optimize distribution, and collaborate with Content, Marketing, Data, Clubs, and Digital Products teams from Barcelona.

Ideal candidates have 4–6 years in digital content growth, strong analytics proficiency, and a passion for sports; fluency in English is required with EU travel 10–15%.

Qualifications

• 4–6 years of experience in digital content growth, audience development, social media strategy, or content distribution within sports, media, entertainment, or digital publishing.
• Strong understanding of YouTube, Instagram, TikTok, X, Facebook, and emerging content platforms.
• Experience interpreting analytics and using data to drive audience growth and content optimization.
• Knowledge of digital audience acquisition, SEO, content discoverability, and platform best practices.
• Excellent project management and cross-functional collaboration skills.
• Strong communication and presentation abilities with a data-driven mindset.
• Comfortable working in fast-paced live-event environments.
• Passion for sports, digital storytelling, and fan engagement.
• Experience with analytics platforms such as Google Analytics, YouTube Analytics, Meta Insights, TikTok Analytics, and Looker Studio is preferred.

Responsibilities

• Lead audience growth across YouTube, TikTok, Instagram, X, Facebook, and other platforms.
• Build integrated distribution plans for competitions and campaigns.
• Partner with content, marketing, clubs, broadcasters, and creators to maximize reach.
• Analyze content performance and translate insights to editorial and creative teams.
• Lead experimentation with platform features and AI-driven optimization.
• Identify opportunities to expand content through creators and partnerships.
• Develop dashboards and reporting to monitor KPIs and guide decisions.
• Stay ahead of digital media trends and evolving fan behaviors.

Skills

Audience growth

Social media strategy

Content distribution

Analytics interpretation

Cross-functional collaboration

Project management

Tools

Google Analytics

YouTube Analytics

Meta Insights

TikTok Analytics

Looker Studio

Job description

Your mission

Role Summary The Growth & Content Distribution Manager is responsible for maximizing the reach, engagement, and business impact of EuroLeague Basketball's content across all digital platforms. Working at the intersection of Content, Marketing, Data, Clubs, and Digital Products, this role develops audience growth strategies, optimizes content distribution, identifies new consumption opportunities, and ensures every major content initiative reaches its full potential.

Success in this role will be measured by audience growth, content performance, fan engagement, and contribution to key business objectives, including ELTV, app adoption, sponsorship value, and digital revenue.

Key Responsibilities

• Lead audience growth initiatives across YT, TikTok, IG, Facebook, WhatsApp channels, X, podcasts, ELTV EL app and emerging platforms.
• Build integrated distribution plans for key competitions, campaigns, and tentpole moments including start of the season, playoffs, Final Four and “I was there” Campaign
• Partner with content, marketing, clubs, broadcasters, and creators to maximize organic reach and audience engagement.
• Analyze content performance and translate insights into actionable recommendations for editorial and creative teams.
• Lead experimentation with platform features, publishing strategies, AI-driven recommendations, and content optimization.
• Identify opportunities to expand content through creators, athlete channels, club networks, paid amplification, and strategic partnerships.
• Develop dashboards and reporting frameworks to monitor KPIs and inform decision-making.
• Stay ahead of digital media trends, platform algorithms, and evolving fan behaviors.

Your profile

Skills & Experience

• 4–6 years of experience in digital content growth, audience development, social media strategy, or content distribution within sports, media, entertainment, or digital publishing.
• Strong understanding of YouTube, Instagram, TikTok, X, Facebook, and emerging content platforms.
• Experience interpreting analytics and using data to drive audience growth and content optimization.
• Knowledge of digital audience acquisition, SEO, content discoverability, and platform best practices.
• Excellent project management and cross-functional collaboration skills.
• Strong communication and presentation abilities with a data-driven mindset.
• Comfortable working in fast-paced live-event environments.
• Passion for sports, digital storytelling, and fan engagement.
• Experience with analytics platforms such as Google Analytics, YouTube Analytics, Meta Insights, TikTok Analytics, and Looker Studio is preferred.

Preferred Competencies

• Growth mindset with a culture of continuous experimentation.
• Commercial awareness and understanding of digital monetization.
• Creative thinking balanced with analytical decision-making.
• Curiosity about emerging technologies, AI tools, and new media trends.
• Ability to influence stakeholders without direct authority.
• Strong organizational skills and attention to details.

Other Requirements

• Residency in Barcelona.
• Fluent in English; proficiency in other European languages is a plus.
• Holder of EU nationality or valid work/residency permit for Spain.
• Flexibility to travel around the EU (10–15%).
• Genuine interest in sports; prior sport-related job experience is preferred.